Sunday, October 23, 2016

Episode #007 - Bobby Skafish, Chicago Rock Radio Legend, Author

Bobby Skafish
This episode, we interview the interviewer, as Chicago rock radio legend Bobby Skayfish (WXRT, WLUP, WDRV) shares his recipe for a great radio interview.

He also reveals some of the stories behind the stories that didn't make his book, We Have Company: Four Decades of Rock and Roll Encounters.

A native of Hammond, Indiana, Bobby grew up under the signals of Chicago media, including the original "Bozo the Clown" on WGN-TV, as well as iconic Chicago Top 40 stations WLS and WCFL.

He was among the pioneers of free-form Album Oriented Rock (AOR) serving two tours of duty at "Chicago's Finest Rock' station WXRT, legendary rock epicenter WLUP ("The Loop") and the station that disrupted and quickly dominated the Chicago rock radio market, WDRV ("The Drive").

Click for info on WE HAVE COMPANY

Expanded Play Interview:

One-minute Martinizing

Culture Eats Strategy for Breakfast

Leaders set the tone, they understand their role is to bring out the best in others and set the stage for great performances. Always remember – great radio is a performance art. It’s a high wire act which needs supportive leadership to flourish.

The mission critical objective is to create a stimulating, positive and challenging environment which encourages creative individuals. It’s about culture. What we allow, we encourage. Openly recognize and celebrate what you want to hear and see more of.
Legendary programmer Paul Drew said the sound of a radio station was an extension of the program director’s personality. Industry thought leader Joel Denver agreed, saying today it’s more granular, radio stations reflect the DNA of their program directors.

Drew also reminded us the best program directors were the ones who took the second word of their title seriously. The best PDs were directors of talent, impresarios.

What are the other attributes of a great program director? Here are my thoughts:

Meet one of the hottest national morning shows in CHR, John Jay and Rich discover their biggest surprise in 'going nationwide', and tips and tricks to managing their growning on-air, online and marketing empire!