Friday, November 11, 2016

Episode #011:
Brilliance at the Basics!

Las Vegas Radio Showgirl Heidi Harris hasn’t done it all ─ but she’s done a LOT!

Singer, Author, TV Host and frequent guest on MSNBC, CNN, FOX News Channel and CSPAN, 

She’s also the first woman to lead a morning drive show in Los Angeles, and now is back home in her native Las Vegas, leading mornings at CBS News-Talk leader KXNT.

In this episode, Heidi shares her secrets to longevity with an emphasis on the basic skills many people try to shortcut ─ and explains why they do so at their own peril.

More from Heidi:

Hear Heidi LIVE (6a-9a Pacific Time)

Sample Heidi's Show Archive

Visit Heidi's Website

Check out Heidi's Book:

Expanded Play Interview:

One-minute Martinizing:
Changing Behavior

We are often asked “Given all the changes and disruption happening in media today including some claiming every company is now a media company what business are we in?” My suggestion is the most successful media firms are those which understand the big picture, the view from 40,000 feet, and that is, we are in the business of changing behavior.

Every member of our team needs to be focused on changing behavior. Examples: our sales team works to change purchase behaviors, our programming team strives to change consumption behaviors. This activity involves three moving parts.

Audiences & Advertisers. Do the homework required to understand audience and advertiser behaviors. What are they doing? What are they not doing? This involves employing or developing metrics, measures to ensure we grasp marketplace reality.

Culture & Strategy. What specific things are we doing to influence and change behaviors? What’s working? What’s not working? We have an urgent need to get everyone on our team on the same page. What are we trying to achieve? What are we trying to prevent?

Innovation. What can we do to get different, to different, to stand out from the crowd of available, obvious options? How can we create value which is unique and sustainable?

Changing behavior starts with being open and serious about changing our own behavior.