Monday, December 12, 2016

Episode #014:
Valerie Geller - Creating Powerful Radio

If you haven’t encountered the insights of Valerie Geller on the changing mediascape, you’re in for a treat!

If you HAVE had the chance to see her, or the great good fortune of working with her one-on-one, this episode will serve as a GREAT ‘booster shot’ for YOU to Create Powerful Radio.

This highly regarded multi-format coach serves as president of Geller Media International, a broadcast consulting firm working with news, talk, information and personality programming for radio and TV throughout the world.

Valerie coaches talent, leads "Creating Powerful Communicators" workshops and seminars, and has helped people at more than 500 stations in 31 countries develop and grow their audiences by training communicators to work more effectively.

In this episode, Valerie reveals the three building blocks of Powerful Radio, and offers examples that YOU can put to work immediately to gain competitive advantage. Even more insights and examples can be heard in the EXPANDED PLAY (below).

(BTW, to get a glimpse of Powerful Media in action,
check out the AUDIBLE verstionof her latest book. 
The people being quoted are heard in their own voices. 
And that's just ONE example!)

Lifetime Learning

Not to be confused with female targeted cable TV, lifetime learning is an attitude, a mindset of being dedicated to continuous self-improvement. The most successful performers and programmers share some common attributes. One of these is an ongoing curiosity for and interest in their craft.

Be a student of the business. Good artists copy, great artists steal, so said Pablo Picasso. Invest the time and get the book on your format. Here’s the weekly homework assignment: What are leading stations and performers in your format doing which sets them apart? What are the leading stations and performers doing this week which you can steal and adopt to your market?

Build your network of contacts. Get to know the winners, the players in your format and any other format of interest to you. Social networks especially LinkedIn are good channels for initial research and contact. The object of the exercise is to grow your network and get involved in conversations about your shared craft.

You get what you give. Offer to share lessons learned including your best ideas. Helping others yields an exceptional ROI.