Tuesday, February 7, 2017

Episode #019:
Tom Webster - Edison Research
What the "INFINITE DIAL" Means for YOU!

Tom Webster is Vice President of Strategy for Edison Research, and has nearly 20 years of experience researching consumer usage of technology, new media and social networking, which makes Tom an ideal guest for Brandwidth On Demand.

Edison Research is perhaps best known as the sold providers of exit polling data during US elections for all the major news networks, and radio’s benchmark INFINITE DIAL STUDY, America’s longest running research series on digital media consumption. 

Tom also a popular keynote speaker on data and consumer insights and writes about all of these topics. (Please see links below)

In this episode, Tom breaks down where radio IS, where he sees it going, and importantly, steps INDIVIDUALS can be taking now to secure their future career viability.

We ask Tom about what is stations may ‘think’ they know about their audience, product or branding, that they should maybe FIND OUT for sure?

We also explored 'disconnects' that he's observed between radio content creators and listeners.

And you won't want to miss his observations on lessons radio can learn from the recent elections!

More from Tom Webster:


(space limited on a first-come basis)

One-minute Martinizing:

Dare to Dream 

What can we learn from a banjo player? As it happens, we can all learn a lot starting with his now famous admonition…“Be so good they can’t ignore you.”

A cheerleader in high school, his first job was working weekends at Disneyland selling guidebooks. He started playing the banjo as a teenager.

A college dropout with a theater major, he landed a writing job on a network TV variety program which earned him, along with others, his first Emmy Award at age 23. He then began a career as a stand-up comedian. The banjo played a part in his act.

By the end of the 1970s he had become one of the most popular and successful stand-ups. Sold out tours, two platinum comedy albums, two Grammys for Best Comedy Recording and a Top 20 single, he’d made it.

He started the 1980s getting out of stand-up with the goal of getting into acting. He enjoyed acting success for three decades. Respected as a performer he hosted the Academy Awards three times.

Along the way, he got back into writing. One-off essays, plays, novellas, a memoir, a novel.

In his 60s, it was finally back to his first love, his true passion - the banjo. He released his first all-music album, The Crow: New Songs for the 5-String Banjo, which won him a Grammy.

This year you can catch him on the road, he’s the guy playing a banjo, co-starring in a show with Martin Short.

Steve Martin's career serves as a reminder, an inspiration. It’s never too late. We may not be able to write a different beginning about our careers but we can always put our imagination to work and write a new, different ending. Never give up.

This is not a dress rehearsal.