Thursday, March 16, 2017

Episode 022:

Paige Nienaber:
Promote THIS!

Radio's Evil Genius Speaks

If you look up Paige Nienabor in the Encyclopedia of Radio Promotions, you’ll see his picture. Largely because he WROTE that book among several others!

In this episode, Radio’s “Evil Genius” shares some of his favorite stunts and the results created.

After groundbreaking stints at stations in Portland, Minneapolis, Charlotte and San Francisco, for the past 20 years he’s been consulting stations around the world on Marketing and Promotions. His contests and campaigns that have made hundreds of thousands of dollars and guided both stations and shows to market-leading ratings and revenue numbers.

His CPR Promotions is the go-to resource for hundreds of AE’s and Programmers who need ideas FAST! And he loves it. Working with fun, talented and creative station teams, Paige has helped orchestrate attention-getting promotions that get press worldwide.

He also reveals where he gets inspiration for some of his wackiest concepts and offers great tips for people who are short on two things: TIME and BUDGET!

Learn from Paige:

including great imaging examples,
fun videos and photos and TONS of great ideas!

Connect with Paige:


One-minute Martinizing
Know Thyself

Self-awareness is one of the secrets to achieving sustainable success. It’s also a precious gift. All of the successful people I know are serious about self-awareness. They know where they stand, honest about what they need to work on. They know how to do the work that will make a difference and move them forward. They understand doing that work – after knowing what needs to be done and knowing how to get it done – is the critical step. Without actually doing the work nothing happens.

This secret became obvious to me when one of my mentors suggested a specific daily ritual would help me to be more successful. The legendary Paul Drew told me I should end each day by taking a moment to reflect on what happened and then give myself a grade on my performance. He said “Give yourself a grade, A to F, and ask yourself why you got that grade, how could you have gotten a better grade?” Most importantly he added, “What would have to happen for you to get an A tomorrow?”

Paul’s advice has served me well (and many others lucky enough to have worked for him or to have known him).

As part of this daily exercise I have adopted a process which still works for me.

Be brutally honest about the grade you give yourself and then think about why you got that grade. What happened? I believe in writing these thoughts down, making notes in a personal journal.

When you ask yourself that last question make a list of the five most important things you need to get done tomorrow. Prioritize that list of five – be real. The next day work on #1 until it’s done and only then move on to your #2 and so on. At the end of the day move any of your top five not done to tomorrow’s list. Try this for a month and you’ll notice your daily grades getting better. Bonus: you will feel better about yourself and your job.

We all have bad days; it’s understanding why and having a plan to crush it tomorrow that will move you forward. The ancient Greeks put this secret into two simple words – Know Thyself