Monday, April 24, 2017

Episode #026:
How Does My Station REALLY Stack Up?
Andrew Curran

President & COO, DMR Interactive

Okay, so you have a radio station. Beyond "on-air", where ELSE should you be engaging with current and potential listeners to get their attention TODAY? Smart broadcasters know their best advertisers by name, but what about their most valuable listeners?

In this episode, you’ll get the inside scoop on the POWER OF P1’s…and the best ways to earn their loyalty, from someone who has studied them like few others. Andrew Curran is President and COO of DMR/Interactive, who is also in demand as a frequent panelist and presenter at broadcast events, including CRS, RAIN, Morning Show Boot Camp and the WorldWide Radio Summit.

Andrew also shares practical ideas for how you can enhance listener engagement by using info you already have, to better understand WHO and WHERE your listeners are ─ and what REALLY interests them. All without breaking your budget!

His insights and experiences, tips and insights will help you understand how to WIN by working smarter, not harder - whether you’re in PPM, diary or even an unrated market.

Connect with Andrew:

One-minute Martinizing:
In your quest to build a great brand whether it be a show or a station here’s a question to ask often. Is every element now on the air pulling its weight, making a contribution which makes our sound unique, remarkable?

Every hour, we all have the same sixty minutes of canvas. The most successful audio packs a punch in each one of those minutes. Sometimes it’s what you don’t put on or take off the air that makes the most important difference in your sound. My suggestion is you should always under-program your show/station.

It’s easy to get into the trap of putting things on and forgetting to revisit the ongoing value of those things. Here’s an example from the day job. A popular morning show staged five benchmark features every weekday. Two of those had been on the air for over three years. All sounded relevant, contemporary and good brand fits. Our question was were they still working to enhance the brand? Was each the best use of minutes used?

We decided on a test. Without saying anything about it we dropped one of the longest running benchmarks.

The response? Three messages before the end of the show. 1 call, 1 text and 1 email. We ran the next two days without the benchmark. Total messages after three days? Five. We never brought it back or talked about it and used less clock time to stage a new benchmark in its place. We knew the new element was connecting when listeners sent us unsolicited positive messages about it and a client asked about sponsorship. Dare to delete!