Monday, June 12, 2017

Episode #032:
Tips from a Top 10 Market
Tony Lorino, PD
Star 94.1/Atlanta

Tony Lorino
PD, Star 94.1/Atlanta
Tony Lorino is proof that even in radio, good people CAN finish first!

After great runs at numerous large and major markets, including Milwaukee, Kansas City and Atlanta, Tony offers thoughts on making ANY station great, and shares insights for ANY broadcaster relocating to a new locale?

Tony has worked with some great people over the years (including former Brandwidth guest Brian Kelly) and shares some of their best advice. He also reveals things some ‘not-so-good’ bosses have taught him to avoid!

Perhaps most importantly, he lets you know EXACTLY how to be on the ‘short list’ for the next big gig.

Your Act 

Every performer develops a reputation. Performers become known for attributes, intentionally or not, in the minds of audiences, co-workers and employers. 

What is your act? The most successful performers are able to answer this important question with clarity. Invariably, the stars among performers are those who resolve what they stand for. They’re relentless in this pursuit using focus, persistence, creativity and optimism to earn their reputation. 

Aware their act is a work in progress star performers seek and use feedback to course correct. They understand a skill set is dynamic and are dedicated to continuous improvement. They are also open to developing new skills and abandoning others as needed. 

On the day job we recently assisted a client in their search for a new morning show co-host. The performer hired set herself apart in a number of ways. First, she could clearly articulate the value of her act, the specific attributes she would bring to the job. She was able to say here is what I will bring to the show on-air, here is what I will bring to the cluster off-air, and here is what I’ll need to make those things happen. Perhaps most impressive of all – she created a video which addressed those three topics including testimonials from listeners, colleagues and two former managers. 

If your listeners, co-workers, and managers were asked to describe you in three words what would they say? Finally, what’s likely to be the most frequent response should those same people also be asked “What does s/he stand for?”