Monday, August 7, 2017

Episode #039
NASH-FM's KELLY FORD
Waking up the COUNTRY!





KELLY FORD is the epitome of “Award Winning” morning host.  After taking home three CMA Major Market Personality of the year, plus a Marconi, an ACM, and the prestigious Gracie Award from the Alliance of Women in Media, it’s no wonder that NASH-FM wanted her to be part of their “Ty, Kelly and Chase” national morning show. 

The program airs from Nashville via New York where she was the first live voice heard on NASHFM 94-7, the first NASH station in the USA.  Prior to New York City, Kelly woke up country listeners in Denver for 20 years. 

In this episode, she explains some differences between doing a local show and national wakeups.  She also discusses how all outlets, from on-air to online and even in person have made all the difference in her success.

And for those who’d like to follow in her footsteps, wait’ll you hear her key advice!

Expanded Play Interview:


You Tube Video of the Week:

KDWB's Fallon's Honeybee Progress Check - (Dave Ryan Show/KDWB, Twin Cities).  
Hear Dave Ryan's tips on 
OWNING YOUR LOCAL MARKET here.









Myths

Never say never, exception #100. Never believe you can’t win. Whatever the obstacles in your way, they can probably be overcome. Truth be known, in the majority of situations, it’s possible to out-think and out-work your competition and win. The most common obstacles are actually myths. Let’s review three.

First to market wins. Nonsense. Google wasn’t the first search engine. The iPod wasn’t the first MP3 player. Facebook wasn’t the first social network. The first station to launch a format in your market or the first morning show to feature an ensemble cast or the first to do anything is not guaranteed perpetual success.

The so-called first mover advantage is a myth. Back in the day we often said the weakest signals were simply R&D factories for the big dogs. Class A FM launches a new format, it scores a strong first book and a ratings challenged Class B or C FM puts that new format on their air. BOOM. Physics is not a myth.

Incumbents are rock solid. Malarkey. History is full of examples. Being #1 or owning the leading share of whatever market depends not only on what one does as the incumbent but what others do to capture your market. In market after market stations were thought to own a format or own #1 until the day they didn’t.

More often than people like to admit a station owns a market position because no one has the courage or will devote the resources necessary to take them on. Incumbency is largely irrelevant.

It’s been done and it didn’t work here. Hogwash. If a station puts a format on the air and it fails did the format fail or did the station? In market after market a format or a type of program, successful in other markets, is tried and when it fails the concept is too often pronounced dead to the market. Allow me to quote that great American poet Penn Jillette, “In all of art, it’s the singer, not the song.”