Monday, August 14, 2017

Episode #040:
Kellie Raspberry
The Show Must Go On

Keeping the Kidd Kraddick brand and spirit alive

Kellie Rasberry was born and raised in SC with aspirations of becoming an actress, but the owner of a local radio station saw her at a talent convention and thought be great for radio.

She eventually become News Director, host of her own morning show, then came a seismix shift: She moved to the big city to join Kidd Kraddick in the Morning in May, 1994.

Kellie Raspberry
Since then Kellie has won numerous Favorite Radio Personality of the Year awards, had a part in the made-for-TV movie, “Holiday In Your Heart,” with LeAnn Rimes, co-hosted the Blockbuster Entertainment Awards along with an episode of “Live! With Regis” during the “Women of Radio” week.

Perhaps the biggest shock came with the untimely passing of Kidd Kraddick in 2013, at just 53 years old. Although she had lost her ‘radio husband’, the show soldiered on, and under her guiding hand, the Kidd Kraddock In the Morning show continues to excel to this day.

In this insightful and reflective episode, Kellie discusses how she and the team kept the Kidd Kraddick 
brand and spirit alive, and shares powerful tips on how YOU can overcome adversity.

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Expanded Play:

Bonus Content:

Video of the Week:

by Dave Martin


The back to school ad blitz signals the end of summer and the new season just ahead. For Radio folk it’s a reminder. The Fall sweep is upon us. Nielsen’s diary market survey runs September 14 thru December 6th, the PPM market’s September monthly begins August 17 with the December monthly ending December 6th.

While some programmers may claim books are baked before they start, experience has taught me ratings might be half-baked, at best, on the day ratings begin. Inertia plays a role as do habits however what you do during measurement can and will make a difference. The ratings are a game. It’s about preparing to win and playing to win.

Here are four time-tested tips to improving your score.

1. Under-program your radio station (show). Let these two quotes guide you. Miles Davis: “It’s not the notes you play, it’s the notes you don’t play.” Fred Winston: “Edit! Use the Butcher’s Rule. Cut the fat to expose the meat.” Make every set count. Get on the listener side of the radio. What matters is what they’re hearing, not what you’re saying. Refresh everything.

2. Embrace the topical, the obvious and the local. Halloween, Thanksgiving, the retail run up to Christmas happen during the sweep. Get ahead of the game and block out your strategy and tactics for the big stuff now. Prepare. Free your mind to exploit the unexpected of now. Get into the mind of your target. What are they thinking about (or should be reminded about) now? Every market has its own rhythm. Be alert, pay attention, and know what’s happening and what’s happening next.

3. Improve your chances to score. In diary markets the game is getting the station’s name written into a diary. In meter markets the game is getting into the spaces where listening occasions could happen. In both cases it’s about getting into the listener mind. Put the power of suggestion to work. Listeners need to be given reasons to listen and reasons to listen again. Your ratings will improve when there’s an increase in the reporting of the listening which is already happening. The game is getting more credit not simply more listeners.4. Have fun on the radio. No matter the format remember you’re in the performing arts. It’s show business. 

On with the show!