Monday, November 20, 2017

Episode #047:
The Morning Radio Voice San Diego Can't Ignore!

LaDona Harvey
San Diego's Morning News with LaDona and Ted
KOGO, San Diego
LADONA HARVEY is known in industry circles as the outspoken co-host of San Diego's Morning News on market leader KOGO.

Her background includes DJ stints in a variety of formats, excelling in markets like Flagstaff, Phoenix and a number of radio stations in Southern California.

LaDona then moved into information, investing a decade as news anchor before making the transition to Talk show host and now, morning co-host on a market-leading News/Talk Station. 

She shares some significant ways that she’s seeing how the role of on-air host is evolving, tips for earning a slot at a bigger station or market, and insights on how to move beyond ‘surviving’ to ‘thriving’ and advancing your career in the new media normal.

Connect with LaDona:

LaDona's Game Show Adventure:
(Watch what happens with LaDona joins America's Digital Goddess (and former BRANDWIDTH guest) Kim Komando for this national 'game show' segment!)

RADIO YOUTUBE of the WeekSpecial TURKEY TIP courtest of NJ101.5:

by David Martin


Getting noticed, capturing attention is about breaking through the noise. You can do it by doing one big thing or doing lots of little things.

Doing one big thing works until that one thing is no longer unique, no longer special. If it’s easy for others to copy your one big thing, someone eventually will (once you become successful enough).

Doing lots of little things requires more work on your part but it’s more difficult for others to duplicate without them putting in the same or more work.

The cool part about little things is they can have value on their own and be cumulative. A bunch of little things can add up and create a multidimensional big thing.

Back in the day the legends of Top 40 radio delivered the goods over intros and outros. The greats understood it was the little things that made the act like how a twelve-second intro could be used as a canvas for creativity. While others used ramps for “that was, this is” the star performers used the same time to create a moment. The greatest performers were painting fine art on matchbook covers.

Embrace the otherwise common moment and leave your mark. In less than sixty seconds you can write a thank you note, return a phone call, send a text, answer a call, encourage and help others with a kind word. Do something that matters. Make something happen on the radio. Do the common things uncommonly well.

Kipling put this way. “... fill the unforgiving minute. With sixty seconds’ worth of distance run…”