Sunday, March 4, 2018

Episode #60
What's the BUZZ?
Buzz Knight
EVP/Strategy & Innovation, Beasely Broadcasting Group

If "Brandwidth" MEANS the fusion of bright BRANDING with sharp, smart use of the various BANDwidth options, we’ve identified a perfect guest. When Beasley Media Group acquired Greater Media, in addition to some significant stations, they also got one of the brightest minds in media to become their Vice President of Programming Buzz Knight.

Besides an impressive series of programming posts including WZLX-FM, Boston; WNOR-FM, Norfolk, and WLVQ-FM, Columbus, Buzz was a member of the on-air team at WNEW-FM in New York City.

Buzz has served on industry audience measurement advisory boards, including the Nielsen Audio Advisory Council, the National Association of Broadcasting Committee on Local Audience Radio Audience Measurement (COLRAM) and the Council for Research Excellence (CRE) where he chairs the Audio Committee.

So what does a VP of Programming Do? Buzz is responsible for programming/brand development, oversight and design of formats, research, ratings, and interactive and social media initiatives for all of Beasley properties. He collaborates with the individual programming teams to build content that excels in the competitive marketplace..and now, he shares his thoughts with us!