Sunday, December 9, 2018

#088: Neal Sabin & Rick O'Dell

As we explored in Brandwidth, if you were to start a radio station today, you’d want it to be TECHNOLOGICALLY in synch with rapidly changing consumer capabilities. You’d need to be CREATIVELY in synch with all co-branded platforms. Importantly, Innovation is the only sustainable strategy for creating long-term value.

Neal Sabin and Rick O’Dell are doing just that.

Neal serves as Vice-Chairman and President of Content of Weigel Broadcasting. There, he’s been instrumental in creating numerous networks including Decades, ME-TV and ME-Too, and now MeTV-FM radio, which has taken Chicago by storm and is now available as a syndicated format. He also oversees the company’s TV stations in multiple markets

Rick O’Dell is the consummate Chicago radio veteran, perhaps best known for as Chicago’s pre-eminent authority on smooth jazz programming, as the longtime Program Director of WNUA. Previous stops included soft-AC WCLR, and he now oversees programming on the soft rock/oldies station branded as Me-TV FM

Together, they join us to share the power of creating in the now, to be poised for tomorrow by offering insights into the multimedia phenomenon that is “ME”!