Sunday, July 14, 2019

RE-Humanizing Radio - Guests: Tracy Johnson & Mike Shepard

The TRACY JOHNSON MEDIA GROUP is one of radio's most recognized teams when it comes to coaching high profile talent, and the program directors who work with them. 

Tracy excels in programming, promotion and talent consulting that attract fans, grows ratings and generates revenues. He’s programmed great radio stations, leading two stations in San Diego from “worst to first”, earned dozens of radio industry awards and been named “Best Programmer In America” by Radio Ink magazine. He also managed a group of stations for 10 years and has worked with hundreds of media brands to develop digital content, promotion and revenue strategies. 

And Tracy's firm is expanding, adding new consultants including San Diego programming and operations wizard Mike Shepard

Mike is an accomplished major-market radio programmer, media strategist, talent coach and market research professional with 30 years of success. Mike propelled the legendary Country giant KSON/San Diego to its highest ratings ever and supervised programming for Classic Hits K-BEST 95 and Smooth Jazz KIFM. Mike has coached high-profile talent, including Jack Diamond, Tony and Kris, Scott Kaplan, Bert, Lisa Dent, Jack Murphy, and many more. In addition to his consulting expertise, Mike brings a deep research background to the team. He continues to own and operate Shepard Media Research.

Together, they break down radio’s evolutionary state right now, where they see the audio industry going next, and steps smart radio people should be taking NOW to be ready for the next changes. 

Monday, July 8, 2019

Episode #101 | Guests: Two Men and a Mom, Mix 101.5 (WRAL), Raliegh

The future of adult radio just happened with Two Men and a Mom, MIX 101.5, Raleigh. Kyle (the newly married guy), Bryan (single, young, always open to new things), and Sarah (a Raleigh native, married, with a young kid) make up the current morning show for this heritage radio station. 

The team offers three distinct perspectives to appeal to the station’s core audience of women 25-54. With their highly relatable topics and friendly, fun vibe, this show is cast and designed for a twenty-year life span.

In this episode, the team offers insights on how their process works, ways that they continue to build their chemistry and how they handle duties beyond the airshift while having fun doing it!

Monday, May 20, 2019

Episode #098: Tom Webster

Tom Webster is SVP/Strategy for Edison Research. With over 20 years experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time. 

This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. 

Tom offers some unique perspectives, preditions and pathways ─ for those paying attention! 

Get your FREE copy of the 
2019  INFINITE DIAL Study 

See the 2019 INFINITE DIAL presentation:

Monday, May 6, 2019

#097: Lori Lewis

Lori Lewis has been a force of radio over 25 years. First, on-air ─ with the nationally syndicated "Bubba the Love Sponge" show, then as decorated Program Director in Baltimore. 

In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 to become Director of Digital and Social Strategies for Duke Wright’s Midwest Communications. Next, Jacobs Media Strategies   tapped Lori to help their clients’ digital and social needs. Lori became Vice President, Social Media, for Cumulus Media and Westwood One. Then last fall, she joined Modern Luxury win the newly created position of VP of Social Media. The move reunites Lori with former Cumulus CEO Lew Dickey, who first hired her at Cumulus in the same capacity in 2015. 

In her spare time, she also authors the Merge column for All Access and serves as Board Chairperson for the nonprofit Conclave in Minneapolis.

(We're glad she could squeeze us in for this compelling 'must-hear' episode!)

Connect with Lori:

Monday, April 29, 2019

#096: Kurt Hanson

If you’re paying attention to where radio is headed, it’s very likely that you’ve encountered the work of Kurt Hanson. As Publisher and Founding Editor of RAIN ─ Radio And Internet News ─ he is also the founder and CEO of the online streaming service

Starting in high school, Kurt worked at various AM/FM radio stations, including Top 40 powerhouse WOKY his hometown of Milwaukee, and such notable Chicago stations as WLUP, WDAI and WLS. Later, he was Founder and CEO of Strategic Media Research (SMR), a market research firm respected throughout the radio industry, which he built into a $10 million business.

Monday, April 22, 2019

#095: Elaina Smith

California native, Elaina Smith has become one of the strongest female presences in radio. While working at Entertainment Tonight and The Insider in Los Angeles, Elaina found her true passion was radio when she got an opportunity to work with San Diego’s wildly popular Dave, Shelly and Chainsaw morning show. She caught the bug and never looked back.

Elaina with NNL co-host Shawn Parr
Since then, Elaina has hosted shows in San Diego, Florida and now over 100 stations simultaneously on NASH Nights Live each night.

Though her radio career has been relatively short, she has already interviewed more artists and performers than most broadcasters do in their entire career and she’s often caught hosting huge country music events in front of thousands of people. Also, if there is a country music red carpet, she’s on it. In addition to her on-air presence, Elaina has become a go-to person in the industry when it comes to social media, speaking at numerous events, including the Country Music Seminar, NAB Show and universities.

You might also recognize her voice as the newest addition to the ACM Awards announcing team on CBS along with her NNL co-host Shawn Parr

Elaina is a Gracie Award-winning broadcaster, who recently added “actress” to her resume when she was asked to appear as herself opposite Hayden Panettiere on CMT’s Nashville

Elaina is also the host of the popular “Women Want to Hear Women” podcast. She has become one of the few women leading the conversation within the industry, about the lack of females in Country Music.

Find her @ElainaDSmith across social media!

Visit "Nash Nights Live"

Check out "With Elaina"

Monday, April 1, 2019

#094: Steve Reynolds

Steve Reynolds spent most of his career doing morning radio, both on-air and as one of the industry’s top talent coaches.

Doing a successful morning show gave Steve insight on those things that help create fun, compelling radio and great ratings. Just prior to starting The Reynolds Group he witnessed a pattern when researching his own show. Intrigued at what listeners recalled about the show and what really made them tune in each day, philosophies were developed to help guide shows strategically to success.

Today, Steve works with broadcast groups and managers who recognize that making an investment in the growth of their morning team grows the radio station. Whether a morning show is new or been on the station for years, it’s the true point of differentiation in the marketplace. A viable, entertaining morning show helps you win Nielsen championships and drive revenue.

In this interview, Steve shares some dynamic, actionable tips to help your station develop a winning strategy for a show based on its strengths and the market’s competitive terrain. 

See some of Steve's client shows in action:
(Click image to see Facebook videos)

Monday, March 25, 2019

#093: Rob Barnett

Rob Barnett has been working with A-list talent for 40 years in radio, tv, film, online video and podcasting. He started in rock radio as a DJ, music director and program director at stations including WAAF, KZEW and KROQ

He was a senior executive in programming and production at MTV and VH1 for over 11 years. There he produced news, specials, and series for both outlets and oversaw all network programming. At VH1, he was VP of Program Planning during the network’s surge in the late 90s with iconic hit shows including Behind the Music".
In 2006, Rob founded and ran one of the first, original online studios and networks for 10 years, My Damn Channel. His career also includes a lead marketing role at Audible, an Amazon company. 

Later, as the President of CBS Radio, Rob oversaw content development for more than 179 stations and launched new formats in 30 markets.

His quick daily videos on LinkedIn and Facebook have a large following of senior media execs around the globe. His new, invite-only, job site launches April 2019

Rob has created content with hundreds of diverse communicators including President Bill Clinton, Oprah Winfrey, the Rolling StonesJimmy KimmelAdam CarollaJohnny Rotten and more, and in this episode, shares some of the secrets to Future-proofing your career!

Tuesday, March 19, 2019

Episode #092: Ryan Wild

Ryan Wild is the PD at Emmis Radio’s HANK-FM in Indy. 

After an impressive run at Milwaukee’s KTI Country, and Omaha, where he served as operations manager for NRG Media’s Sweet 98, Power 106.9 and The Keg, Ryan shares his views on what ingredients make a winning brand in any size market. 

In this episode, Ryan candidly shares his experiences on both sides of the radio hiring desk, as well as the ‘secret sauce’ that has been a common thread in making him one of the most loved, respected and feared PD’s in radio today.

Bonus Content:

HANK-FM does some very cool artist videos in their '97 second" series. Here's a sample, along with a powerful illustration of how local radio can impact their community.:

Monday, February 25, 2019

#091- Dave Beasing, Sound that Brands

Dave Beasing has programmed some of the industry's most forward-thinking radio stations including The Sound, and Star 98.7 in Los Angeles. (He’s also the PD who gave Ryan Seacrest his first full-time radio job!)

Dave advised hundreds of media properties – radio, TV, cable, web – as Senior Consultant at Jacobs Media Strategies. Now as technologies evolve, Dave’s creativity keeps him in the middle of the action as the founder of Sound That Brands.

In this episode, he focuses on what strategies are needed to take your BRAND to the top, and what SKILLS you'll need to make you indispensable are the mediascape continues to evolve.

Click for Dave's articles in Radio World

Monday, February 18, 2019

#090 - Beverlee Brannigan

Beverlee Brannigan exudes a passion for radio. Local radio.

From on-air to PD to Group VPP to President/GM, she's always worked hard to connect listeners and advertisers with the communities served by each brand. 

She has always demonstrated that it's the job of each station brand to make a difference in its market. No surprise she's assembled an inspired group of air talent, entertainers, content producers, sales professionals, journalists, and leaders. 

Beverlee is widely considered by the industry to be a trailblazer for women in Country Radio and is the recipient of numerous accolades and awards.

Now as SVP/P for Summit Media, and President/GM of their six-station cluster in Wichita, she brings her award-winning insights to us!

KFDI on Facebook
(be sure to check out their FB LIVE videos)

Bonus Content:

KFDI shows some holiday connection to the community while showing gratitude to local Law Enforcement.


In case you missed it:
(click banner for episode)