Monday, April 1, 2019

#094: Steve Reynolds

Steve Reynolds spent most of his career doing morning radio, both on-air and as one of the industry’s top talent coaches.

Doing a successful morning show gave Steve insight on those things that help create fun, compelling radio and great ratings. Just prior to starting The Reynolds Group he witnessed a pattern when researching his own show. Intrigued at what listeners recalled about the show and what really made them tune in each day, philosophies were developed to help guide shows strategically to success.

Today, Steve works with broadcast groups and managers who recognize that making an investment in the growth of their morning team grows the radio station. Whether a morning show is new or been on the station for years, it’s the true point of differentiation in the marketplace. A viable, entertaining morning show helps you win Nielsen championships and drive revenue.

In this interview, Steve shares some dynamic, actionable tips to help your station develop a winning strategy for a show based on its strengths and the market’s competitive terrain. 

See some of Steve's client shows in action:
(Click image to see Facebook videos)