Sunday, July 14, 2019

RE-Humanizing Radio - Guests: Tracy Johnson & Mike Shepard





The TRACY JOHNSON MEDIA GROUP is one of radio's most recognized teams when it comes to coaching high profile talent, and the program directors who work with them. 

Tracy excels in programming, promotion and talent consulting that attract fans, grows ratings and generates revenues. He’s programmed great radio stations, leading two stations in San Diego from “worst to first”, earned dozens of radio industry awards and been named “Best Programmer In America” by Radio Ink magazine. He also managed a group of stations for 10 years and has worked with hundreds of media brands to develop digital content, promotion and revenue strategies. 

And Tracy's firm is expanding, adding new consultants including San Diego programming and operations wizard Mike Shepard


Mike is an accomplished major-market radio programmer, media strategist, talent coach and market research professional with 30 years of success. Mike propelled the legendary Country giant KSON/San Diego to its highest ratings ever and supervised programming for Classic Hits K-BEST 95 and Smooth Jazz KIFM. Mike has coached high-profile talent, including Jack Diamond, Tony and Kris, Scott Kaplan, Bert, Lisa Dent, Jack Murphy, and many more. In addition to his consulting expertise, Mike brings a deep research background to the team. He continues to own and operate Shepard Media Research.

Together, they break down radio’s evolutionary state right now, where they see the audio industry going next, and steps smart radio people should be taking NOW to be ready for the next changes.