Saturday, September 24, 2016

Episode #003:
Kim Komando
America's "Digital Goddess"

Kim Komando
"America's Digital Goddess" – is one of America's most successful radio hosts and Web entrepreneurs - and a trusted guide to millions through the thickets of today's digital lifestyle.

In so many ways, she could be the trailblazing poster child for the “Brandwidth” concept. Her busy website, daily newsletters, numerous books, and weekly USA Today column reach millions of other fans.

Her "Kim Komando Show," a three-hour call-in weekly radio show on technology with an estimated reach of 6.5 million listeners, and Komando's daily "Digital Minute" news reports, are heard on hundreds of radio stations across the country and hundreds more around the world.  As she points out in this episode, 

"It’s not about techies and 
computer-troubleshooting anymore. 
It’s now about a lifestyle – 
the lifestyle of a digital age.”

Kim is a rock star in the talk-radio community as well. She received the Gracie Award for Outstanding Program Host in 2007. In 2009, she was named Talker Magazine's "Woman of the Year." She was an invited speaker at Fortune Magazines' 2009 Most Powerful Woman Summit – and was even the answer to a question in Trivial Pursuit!

Her newly built Broadcast Center incorporates two Digital Radio  Broadcast Studios to be used for talk radio, music programming, interview programs, and high production value podcasting, two Voice-Over Studios, two Digital Audio Production Rooms, two Digital Video Production Edit Suites, A Radio Master Control Studio, Television Master Control, a 2,500 sq. ft. HD Television sound stage, capable of a 10-camera production, and a high-security server hosting facility utilizing a gigabit digital fiber backbone provided by both CentryLink and COX Communications. 

In this podcast Kim talks about the importance of RADIO embracing VIDEO as a powerful resource. Click the link above to see her practice what she preaches!

Visit Kim's Website
Kim’s website is a virtual ‘how to’ of intuitive user layout, content depth and categorization, and ways to earn additional revenue. 

Check out the variety of engagement options she offers from social interaction to various, targeted email subscriptions, videos and more!

Granted, she has a staff creating 150 pieces of online content each week (audio, video, social and email), but EVERY show and station can learn from this stellar example of a 21st Century Media Brand.

Hear Kim's EXPANDED PLAY interview:

by David Martin

Localize your radio station

To quote Tony Coles, speaking at the Radio Show in Nashville:
“If your station sounds
like it could be anywhere,
you’re doing it wrong -
you need to sound like your market…”

On any given day there are three to five things your target – that’s your community – is talking about and those things should be on your air and present across your all of your digital platforms every day.

It starts by having a solid listening strategy. What things are the folks talking about? What’s going on that’s gotten or likely to get their attention? Always take it a step further and localize it. What are the things folks in your target demo talking about that are the same as everywhere else (e.g., Brangelina) and what’s unique to your market (e.g., Saturday’s big concert event). It’s important to cover both.

Boil it down to the top three, four or five. Not more than five. Write it up, post it in the studio during the morning show and provide talent with a format for ensuring it’s part of every show, every hour. Remember to cover all your digital bases as well.

Seize the zeitgeist.

Our Next Guest:

Thursday, September 15, 2016

Episode #002:
Guest :Tracy Johnson
Morning Show Mentor & Talent Coach

When it comes to developing on-air superstars, few share the successful track record of TRACY JOHNSON.

Recognized as one of America’s most innovative radio programmers and managers, Tracy Johnson’s broad background in traditional and digital media spans more than 25 years and has influenced hundreds of radio stations, programmers and personalities.

In this insightful interview, Tracy reveals where he’d put his focus TODAY if rebooting his career, gives tips for creating a great show, regardless of format (or perceived formattic limitations), and gives some great job interview tips ─ whether you’re seeking the next job OR hiring the next staffer.  This episode is loaded with practical advice and examples of ideas you can apply to your station immediately!

Although this interview has been edited for time, you are welcome to catch the full EXTENDED PLAY [Click HERE]


Blog:                       The Morning Radio Blog

Books:                Tracy Johnson Book Store
Become an InsiderInsiders Radio Network

Connect with Tracy:

One-minute Martinizing:
Names Make News. 
Unleashing the power of shout outs

It’s the magic trick which works 100% of the time – name dropping. For those of us working in the biz we’ve forgotten the impact of hearing our name on the air. We take for granted how it feels when someone says they heard the guys on the radio talking about us. It’s powerful.

When people get together they talk and what they talk about most is other people. It’s no accident the most successful magazine - audience size, ad and subscription revenues - is People. Put this principle to work on your air, on your websites, in your social media.Search all the usual suspects, daily/weekly newspapers, local media websites, and local social media. Look for promotions, anniversaries, birthdays, and special occasions. “Our congrats to Bill Smith, he’s the new sales manager at Jones Toyota.” “Hey, there’s a new coffee shop at the corner of State and Lake, it’s called Fresh Cup, good luck to owner Ann Roberts and her crew.”

Once you begin doing this consistently – that’s every day - your listeners will get in touch and suggest names to drop. It’s a killer way to localize your radio station. Be the station known for celebrating locals.

Our Next Guest:

Saturday, September 3, 2016

Episode #001:
Guest: BJ Shea, KISW/Seattle

BJ Shea
BJ Shea is fast becoming one of America's iconic morning hosts. At KISW, Seattle with partner MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS.  Since then, the station has enjoyed dominance at or near the top of the ratings, and easily dominating it's target demo book after book

In this wide-ranging interview, BJ shares some key misconceptions other broadcasters may have about creating and maintaining a SHOW BRAND.

He also defines personality radio as 'performance art' and shares why many on-air hosts miss this important nuance -- and how it can set them back in their careers.
PD's and OM's will benefit from BJ's perspectives on the "care and feeding" of a winning personality show.  Hear his great tips on how to coach your current and future superstars to peak performance.

Importantly, BJ also has advice for people whose goals, desires and intentions may exceed the resources they currently have at their disposal.  Ideas you can put to work right away.

On the day job, we’re often involved in teaching managers how to coach talent. Here’s what we’ve learned after decades of working to improve talent performance.

The number one complaint of all talent is “Little or no feedback and when there is feedback it’s almost always negative.”

To be effective, your interactions with talent must be timely, sincere, positive and consistent.
Timely. Talk with talent as soon after a performance as possible. Same day works best. Next day is only second best.

Sincere. Honesty is critically important. Feedback must be credible, based on actual performance and communicated with feeling. They don’t care how much you know until they know how much you care.

Positive. Catch talent doing something worthy of genuine praise. Making talent aware, sensitive to what’s working encourages that behavior.

Consistent. Set the bar high. Provide feedback as earned. Become known as a boss who expects great performances and always gives credit when it happens.

Why is this approach so effective? Part of the answer is science. Really. It’s the Pygmalion effect: higher expectations lead to improvements in performance. Learn more HERE.

Our next guest: