Monday, October 9, 2017

Binge, anyone?



The second season of BRANDWIDTH ON DEMAND kicks off 
the week of October 23, with some of the biggest names in radio, as we bring you an exclusive "Best of Morning Show Boot Camp" edition.


Until then, during our hiatus, it has been suggested that this could be a good time to catch up on any episodes you may have missed.  

Season I episodes are all available by clicking on the "Previous Episodes" links at right of this page.  (A number of these episodes offer "Freemiums", which are still available -- unless otherwise noted. Be sure to get your FREE goodies!)

Here are some segments that might be especially valuable to your continued success, as together we team up to "REIMAGINE RADIO"!



Overcoming Adversity:
Superior Performance & Job Security

You're Winning ON-AIR. How about ONLINE?

Keeping the "SHOW" in "Show Business"

Radio's Future is HERE

Thanks for a great first season!



Monday, September 11, 2017

Episode 43:
A Radio Hall of Famer Speaks Out!
JOHN RECORDS LANDECKER




John Records Landecker is a bona fide radio star, soon to be inducted into the National Radio Hall of Fame. He’s perhaps best know for his trademark saying "Records Truly is My Middle Name” also the name of his book ─ now entering it’s second printing with an updated “Hall of Fame” edition.

Starting in small market Michigan radio, he quickly ascended to major markets like Philly and Chicago, where for years he held court at the legendary “Big 89, WLS(or as he put it, “the ENORMOUS but not too gaudy 89”). There he was part of a lineup that included such radio luminaries as Larry Lujack, Tommy Edwards, Fred Winston, and Dick Biondi to name just a few. John is also famous for benchmark bits like “Boogie Check”, “Americana Panorama” and “Press My Conference”. 

Next came stints at other Chicago stations including WJMK, Magic 104.7 and his nationally syndicated weekend show "Into the Seventies”. All this was followed by a return to WLS, both on AM and FM in the 2000’s, and numerous guest and guest hosting slots as recently as last month. He’s still going strong today with a show on his local hometown station WEFM, as he puts it 'just for fun'!

In this episode, we’re treated to some strong insights from a Hall of Famer who has been to the mountaintop – and is not afraid to speak out on what he saw! (Check out the ‘Extended Play” for even more uncensored comments. Hey…who’s gonna fire him now?)



Pre-Order:



EXPANDED PLAY:





BONUS GOODIES!

WLS Rewind '08: John Records Landecker and former colleagues REUNITED!


(YouTube video compliments of Art Vuolo, "Radio's Best Friend".  More like it HERE!)



John Records Landecker - WLS 1977




By Dave Martin








Hustle

We are each blessed with the same 24 hours every day. How we use those hours is what separates us. I have great respect for those who commit the majority of their attention, energy and passion in their day job. Building a career and the related financial security to enjoy a good life is important. Among my friends are a number of accomplished one trick ponies. My career has taken the more scenic route involving the side hustle.

On my way to learning about consumer behavior I came upon the field of education, specifically the theories and practices related to adult learning. Being a marketing guy I’m interested in how to change behaviors and that starts with creating, delivering an effective message. As it happens, how messages are processed involves cognition and learning. Fast forward. I became a serious student of adult learning and a certified trainer. The time and expense paid off bigtime because it made my side hustle – speaking – a productive part of my career. Once I understood how adult learning works my success as a speaker took off because I became a much more effective (and popular) speaker.

My point is, outside of the day job, there’s something that you’re interested in, something you are truly passionate about and it may deserve to be your side hustle. Several of my friends and colleagues have invested time and money in developing a solid side hustle. A few have gone on to retire from the day job and now work full-time in the business they built on the side. I understand this is not for everyone. The daily press of affairs can be such that there is little time for much after a long day at work. Cue the balanced life argument. Let me state the theory of my case.

Life is too long to work for boneheaded hacks. You need a day job where you and your work are appreciated and respected, a job where you can make a difference. You must also enjoy yourself and able to delight loved ones daily. Now is the time to think and plan knowing you will reach the point where you have more summer days behind you than ahead. No regrets. Don’t be one of those woulda, coulda, shoulda guys. There’s nothing wrong with doing something you love which also happens to supplement your income/savings. There’s everything smart about being ready for the day you say goodbye to the day job. Maybe you’ll just retire and be done with work but it’s smarter to have options. Invest in yourself by investing in what’s possible today and in your future.




Thanks for the great response to Season One!

YES! Please email me when the next episode is released

Monday, September 4, 2017

Celebrating Labor Day: ICYMI Week




Labor Day means a long weekend and a short week!

We're thinking this may be a perfect time to catch up on some Brandwith On Demand episodes you may have missed.

Please click on the banners below to catch these spotlight episodes.

Of course, ALL episodes are available in the 'previously' section, or by subscribing via Google Play or in the ITunes store.

Enjoy the week!






Next:


Monday, August 28, 2017

Episode #042:
Jay Phillpot, KQRS/Minneapolis
You CAN Go Home Again!



Jay Philpot

Jay Philpot is living proof that radio people CAN go home again! 

After growing up the the radio mecca of Minneapolis/St. Paul, he hosted at then Emmis CHR, WLOL-FM. Then stops in with groups including Saga, Clear Channel and Hubbard in markets like Milwaukee, Norfolk, St. Louis, Dallas Baltimore and his national show on the WESTWOOD ONE NETWORK.

Now he’s back in his hometown, ‘stationed’ at the legendary KQ92, KQRS! For many years, Jay also gave back through his tireless efforts on behalf of the Conclave, and ‘wrote the book’ on the event for their 30th anniversary (see below), and continues to host and produce a podcast of the same name.

Among the very strong lessons he shares, Jay reveals the traits and skills most vital for radio professionals to rise to the top today and shares the best piece of advice a PD, manager or colleague ever gave him.

Importantly, after top jobs in strong markets ranging from Milwaukee, St. Louis, Dallas, Baltimore and now back to the Twin Cities, Jay explains how he connected with all those stations, and what made him stand out to earn each of those positions.

Connect with Jay:







Bonus Content:



You Tube Video of the Week:

See a unique take on the popular "War of the Roses" bit, as executed by San Diego's Jagger & Kristi!  (Note production values of the video. Not bad for radio types!)






by Dave Martin






New

“Perspective is worth ten IQ points,” so says the brilliant Gary Hamel. That’s spot-on counsel. We can all learn valuable lessons by being more aware of our environment. 


Let’s take the example of package goods, a hyper-competitive space. A trip to your local grocery store can illustrate the intensity of the battle space. Pick a category. Breakfast cereal, ice cream, detergent. Without discussing the visual merchandising related to end caps, shelf talkers or in-store coupons – give a careful look at the product, study the competitive packaging. A fortune is being invested in getting the look right. Space on the packaging is precious, every word and image counts. It’s not an accident that Haagen-Dazs, P&G and General Mills use the same three-letter word to get attention, create value. Decades of research and sales have proven that the word new possesses magical properties.

As a product, radio is in the unique position of being made fresh daily. Moreover, the expense related to changing the product can be minimal. The challenge is to refresh the product daily. Making each day fresh is the stuff of old fashioned hard work, imagination and relentless perseverance. There are no short-cuts in creating great radio. There are lessons to be learned from our best and brightest. Pro tip: harness the magic of new.

When the guys across the street are running morning show promos that feature the past – “Did you hear what Sparky & The Dudette said this morning?” – gain the edge by talking about your morning show’s tomorrow, the new. It’s easy to fall into the trap of getting a promo on the air just to get a promo on the air. The dull, routine, same-ol-same-ol promo not only wastes valuable airtime, it does nothing on the listener side of the radio. The hard part is creating a fresh promo that gets attention, strikes a chord, and influences behavior.

What’s new on your radio station? A new #1 song, a new feature, a new weekend talent, a new client? There’s always something new to celebrate. What needs to happen is for you to draw attention to the new. Let the audience in on what’s fresh. It’s not enough to simply do it, you need to let your audience know you’re doing it. Take a clue from HBO, Netflix, and the networks. Some of their most creative video production is dedicated to promoting the new.

Something about your brand should always be new and that new needs to be effectively promoted.


COMING After Labor Day Week:


Monday, August 21, 2017

Episode #041:
Geo Cook, OM K104 & Smooth 105.7, Dallas

A REAL Urban Legend!





Geo Cook
K104, Dallas OM
When thinking about smart programming minds, one name that always comes up is GEO COOK.

Noted as one of the top pro’s in urban radio, he’s served as PD and Brand Manager for leading urban stations from Charleston to DC, from Pittsburgh to Dallas, where he’s been leading the legendary K104 brand since 2010.

 He later added OM duties for sister station Smooth 105.7.

In this episode, he divulges how he has guided K104 into the authentic, real-time relevant hip hop brand that continueds to be beloved by its listeners and fans in the DALLAS Metroplex.

He also shares his recipe for helping a heritage winner become even more dominant in its position by creating the most engaging content and listener experiences possible at every touch point.



Bonus Content:




Radio You Tube of the Week:





by Dave Martin








Community

Community has never been more important and it’s never been easier to reach thanks to online platforms. For broadcasters main channel (OTA) content remains the primary communications approach to reach their community. As Kipper McGee says “Every radio station has a website but not every website has a radio station.” We can and should constantly create meaningful ways to connect with and serve our local community via on-air initiatives. But wait, there’s more…

Social media platforms provide another set of excellent communications channels. Using social media we can connect with listeners in ways which complement our on-air initiatives. Which platforms deserve your attention? The ones preferred by your audience. It’s a game of hunting where the ducks are. One of the intrinsic benefits of social is the ability to compartmentalize your participation. The station can have an account as can talent, and departments (e.g., promotions, sales). The counsel of Woody Allen comes to mind, to wit: “80 percent of success is showing up.” You need to have a presence. Moreover, you need to engage the audience. Pro tip: follow Lori Lewis on social. She delivers an exceptional and exemplary performance on social.

A bit of career advice. Invest some time in brushing up your LinkedIn profile. Like it or not, your LinkedIn profile will probably be one of the first things potential employers see when they perform the now perfunctory Google search about you. Most important are endorsements. Get them from present and past colleagues, superiors and subordinates. Nothing says it better than a strong testimonial. Others can say things about you that however true you just shouldn’t say about yourself.

Monday, August 14, 2017

Episode #040:
Kellie Raspberry
The Show Must Go On

Keeping the Kidd Kraddick brand and spirit alive




Kellie Rasberry was born and raised in SC with aspirations of becoming an actress, but the owner of a local radio station saw her at a talent convention and thought be great for radio.

She eventually become News Director, host of her own morning show, then came a seismix shift: She moved to the big city to join Kidd Kraddick in the Morning in May, 1994.


Kellie Raspberry
Since then Kellie has won numerous Favorite Radio Personality of the Year awards, had a part in the made-for-TV movie, “Holiday In Your Heart,” with LeAnn Rimes, co-hosted the Blockbuster Entertainment Awards along with an episode of “Live! With Regis” during the “Women of Radio” week.

Perhaps the biggest shock came with the untimely passing of Kidd Kraddick in 2013, at just 53 years old. Although she had lost her ‘radio husband’, the show soldiered on, and under her guiding hand, the Kidd Kraddock In the Morning show continues to excel to this day.

In this insightful and reflective episode, Kellie discusses how she and the team kept the Kidd Kraddick 
brand and spirit alive, and shares powerful tips on how YOU can overcome adversity.




Follow Kellie on Twitter or Instagram:
@kellierasberry



Expanded Play:




Bonus Content:





Video of the Week:





by Dave Martin


Ready

The back to school ad blitz signals the end of summer and the new season just ahead. For Radio folk it’s a reminder. The Fall sweep is upon us. Nielsen’s diary market survey runs September 14 thru December 6th, the PPM market’s September monthly begins August 17 with the December monthly ending December 6th.

While some programmers may claim books are baked before they start, experience has taught me ratings might be half-baked, at best, on the day ratings begin. Inertia plays a role as do habits however what you do during measurement can and will make a difference. The ratings are a game. It’s about preparing to win and playing to win.

Here are four time-tested tips to improving your score.

1. Under-program your radio station (show). Let these two quotes guide you. Miles Davis: “It’s not the notes you play, it’s the notes you don’t play.” Fred Winston: “Edit! Use the Butcher’s Rule. Cut the fat to expose the meat.” Make every set count. Get on the listener side of the radio. What matters is what they’re hearing, not what you’re saying. Refresh everything.


2. Embrace the topical, the obvious and the local. Halloween, Thanksgiving, the retail run up to Christmas happen during the sweep. Get ahead of the game and block out your strategy and tactics for the big stuff now. Prepare. Free your mind to exploit the unexpected of now. Get into the mind of your target. What are they thinking about (or should be reminded about) now? Every market has its own rhythm. Be alert, pay attention, and know what’s happening and what’s happening next.

3. Improve your chances to score. In diary markets the game is getting the station’s name written into a diary. In meter markets the game is getting into the spaces where listening occasions could happen. In both cases it’s about getting into the listener mind. Put the power of suggestion to work. Listeners need to be given reasons to listen and reasons to listen again. Your ratings will improve when there’s an increase in the reporting of the listening which is already happening. The game is getting more credit not simply more listeners.4. Have fun on the radio. No matter the format remember you’re in the performing arts. It’s show business. 

On with the show!




Monday, August 7, 2017

Episode #039
NASH-FM's KELLY FORD
Waking up the COUNTRY!





KELLY FORD is the epitome of “Award Winning” morning host.  After taking home three CMA Major Market Personality of the year, plus a Marconi, an ACM, and the prestigious Gracie Award from the Alliance of Women in Media, it’s no wonder that NASH-FM wanted her to be part of their “Ty, Kelly and Chase” national morning show. 

The program airs from Nashville via New York where she was the first live voice heard on NASHFM 94-7, the first NASH station in the USA.  Prior to New York City, Kelly woke up country listeners in Denver for 20 years. 

In this episode, she explains some differences between doing a local show and national wakeups.  She also discusses how all outlets, from on-air to online and even in person have made all the difference in her success.

And for those who’d like to follow in her footsteps, wait’ll you hear her key advice!

Expanded Play Interview:


You Tube Video of the Week:

KDWB's Fallon's Honeybee Progress Check - (Dave Ryan Show/KDWB, Twin Cities).  
Hear Dave Ryan's tips on 
OWNING YOUR LOCAL MARKET here.









Myths

Never say never, exception #100. Never believe you can’t win. Whatever the obstacles in your way, they can probably be overcome. Truth be known, in the majority of situations, it’s possible to out-think and out-work your competition and win. The most common obstacles are actually myths. Let’s review three.

First to market wins. Nonsense. Google wasn’t the first search engine. The iPod wasn’t the first MP3 player. Facebook wasn’t the first social network. The first station to launch a format in your market or the first morning show to feature an ensemble cast or the first to do anything is not guaranteed perpetual success.

The so-called first mover advantage is a myth. Back in the day we often said the weakest signals were simply R&D factories for the big dogs. Class A FM launches a new format, it scores a strong first book and a ratings challenged Class B or C FM puts that new format on their air. BOOM. Physics is not a myth.

Incumbents are rock solid. Malarkey. History is full of examples. Being #1 or owning the leading share of whatever market depends not only on what one does as the incumbent but what others do to capture your market. In market after market stations were thought to own a format or own #1 until the day they didn’t.

More often than people like to admit a station owns a market position because no one has the courage or will devote the resources necessary to take them on. Incumbency is largely irrelevant.

It’s been done and it didn’t work here. Hogwash. If a station puts a format on the air and it fails did the format fail or did the station? In market after market a format or a type of program, successful in other markets, is tried and when it fails the concept is too often pronounced dead to the market. Allow me to quote that great American poet Penn Jillette, “In all of art, it’s the singer, not the song.” 




Sunday, July 30, 2017

Episode 38:
The GUY with a MILLION Quarter Hours
(at the same station!)
GUY PHILLIPS, Y98/St. Louis



Guy Phillips is undeniably an institution in the St. Louis area. After over a MILLION Quarter Hours on CBS owned Y98 (KYKY), he continuously reinvents his show, and makes St. Louis laugh every morning. Hundreds of thousands of listeners prove this every book.
For Guy, he says “ “I’ve been one of the luckiest guys to ever work in radio. I have had steady employment over five decades in St. Louis and I haven’t once failed to laugh, on the air and off, on any of those days. I work with a crew that is not only passionate about their jobs but have compassion for one another.

As an amateur photographer, obsessed golfer, avid traveler and licensed pilot, Guy is what one might consider busy.  Still he finds time for significant local charitable work, and is one of the most sought-after event emcees in the market.  Earlier this year he was named to the St. Louis Radio Hall of Fame and nominated to the National Radio hall of fame.

In this episode, he offers some great tips on people who would like to enjoy the same longevity and success, shares insights on what he’s done to evolve with the changing mediascape and his audience and reveals what he knows NOW that he WISHES he’d know ‘back then’!







Connect on Facebook


Guy Phillips EXPANDED PLAY:



VIDEO of the Week:







by David Martin







Running


Being #1 is not an accident. It takes hard work to get there and more hard work to stay there. Being #1 you become the #1 target. Being the incumbent provides no guarantee of security, in fact, your only guarantee is more competition, more work.

Having done a bunch of startups and turnarounds, and enjoyed more than my fair share of #1 stations and market leading shows, allow me to share some lessons learned.

In show business who you know is not important, what’s important is who knows you. As the great George Johns said “If you do your radio show exclusively for people who don’t know who you are, they soon will.”

Listeners have choices. Choices in the stations they choose and choices in the shows they spend time with. In my experience, the best marketing for your station and your shows is your station and your shows. The programming is what gets people to listen and gives them reasons to listen again. Unless the programming sucks.

The daily goal is to capture attention, to get noticed. In the words of the legendary Gordon McLendon, the mission every day is “Get people to talk about your radio station.” The most effective way to do this is to give them something to talk about. Do something on the air and off the air that gets people talking, texting, posting, messaging, etc.

Back in the last century when radio stations were powered by firewood I was working at a Chicago station. One day our US Senator, Chuck Percy, showed up to tape a public affairs show. I’ll never forget meeting him. He walked into the radio station and owned it.

Cheerful, smiling, introducing himself to every single person as he was guided through the station to the studio. Later that day I went to the newsroom and asked if the Senator was usually that friendly. The news guys said “He works every room he walks into the same way. He’s always on and makes people feel good.”

Chuck had the job but he was focused on keeping the job. He was running for US Senate with the election years away. He made interactions memorable, he engaged, he took advantage of every opportunity. He got people to talk about him.

In startups, turnarounds and in every other competitive situation you should always be running for US Senate. When you get to #1, stay focused on staying there and keep running.





Monday, July 17, 2017

Episode #037:
Dave Van Dyke
Founder/President, Bridge Ratings
Bridging the Audience Gap



Dave Van Dyke
Is your audience moving away from you?

The attacks are not just online anymore.  Media reseach sherpa Dave Van Dyke offers a look at the ‘audience gap’ between listener usage pattenrs, where radio is and where it needs to go to remain competitive, if not dominant. Dave was raised in radio, showcasing talents on-air, in programming, sales, marketing and research. After over two decades with posts including VP /GM at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and the ABC Radio Networks, he started Bridge Ratings and Research.

Now he’s focused on every facet of radio, audio and Internet audience engagement and is widely recognized for his ability to forecast and gauge media Bridge Ratings conducts several studies annually to determine the impact of a variety of media which compete for consumers' time.  

All of this data is rolled into the annual “Bridge Ratings New Media Gauntlet” which we link to below.


This episode will help you bridge the growing audience gap, for survival of your station brand ─ and your career!










Dave's LinkedIn profile


Click HERE for the 
2017 Bridge Media Guantlet report







Bonus Content:


Video:  Is JohnJay Spiderman?



A great 'real life' moment gives the audience of previous Brandwidth guests
JohnJay and Rich 
an inside look at the show in action, and generates great multi-platform exposure.



by David Martin

Accents

Here’s a powerful trade secret. Keep in mind, it only works 100% of the time. Every market has its own unique characteristics. While it may be said that all markets adopt and integrate many of the same national brands (e.g., McDonalds, Walmart, Home Depot, Best Buy), it is also true each market has its homegrown favorites. Having lived in Portland I still thirst for the taste of Burgerville product.

One audio trait homegrown in each market is the local accent, the local vernacular. In Dallas and Atlanta it’s common to hear “Y’all” used on everyday conversation. You won’t hear that in New York. In New York people stand not “in” line but “on” line. There have been national studies by beverage brands to determine what category their liquid competes in. Is it “soda” or “pop” or “cola”? You get the idea. Every market has a “sound.”

Allow me to dare a guess that you have been told more than once “You have a radio voice.” It’s because having worked in audio you have developed a certain discipline in your speech. You have likely reached the point that you no longer notice your practiced pronunciations. You have, in fact, created a professional voice which is different from the voices people normally hear in their conversations.

Radio stations are heavy with professional voices. From the on-air talent, to promos and commercials smooth and often remarkably distinct voices fill the air. What is usually not heard are everyday voices of the locals. On the listener side of the radio these voices “pop” or jump out when they hit the air. The listener ear detects or notices these voices, a degree of dissonance is created.

Getting the sound of your market on your air should always be a priority. Beyond your use of local vernacular, find creative ways to get the voices of locals on your air. It’s no accident that many successful talk shows and morning shows on music stations have a “cast” of contributing listeners. The legendary Fred Winston had a great ear for finding colorful listeners, including ones with the strong Chicago “dese, dem and dose” accents, via the request lines. He would often record them asking an obvious question to set up a set element “Hey, Fred are you ever gonna tell us if it’s going to snow today or not, jeeeze?”

Does your station have an accent (or three)? It needs to and should.