Monday, April 24, 2017

Episode #026:
How Does My Station REALLY Stack Up?
Andrew Curran

President & COO, DMR Interactive

Okay, so you have a radio station. Beyond "on-air", where ELSE should you be engaging with current and potential listeners to get their attention TODAY? Smart broadcasters know their best advertisers by name, but what about their most valuable listeners?

In this episode, you’ll get the inside scoop on the POWER OF P1’s…and the best ways to earn their loyalty, from someone who has studied them like few others. Andrew Curran is President and COO of DMR/Interactive, who is also in demand as a frequent panelist and presenter at broadcast events, including CRS, RAIN, Morning Show Boot Camp and the WorldWide Radio Summit.

Andrew also shares practical ideas for how you can enhance listener engagement by using info you already have, to better understand WHO and WHERE your listeners are ─ and what REALLY interests them. All without breaking your budget!

His insights and experiences, tips and insights will help you understand how to WIN by working smarter, not harder - whether you’re in PPM, diary or even an unrated market.

Connect with Andrew:

One-minute Martinizing:
In your quest to build a great brand whether it be a show or a station here’s a question to ask often. Is every element now on the air pulling its weight, making a contribution which makes our sound unique, remarkable?

Every hour, we all have the same sixty minutes of canvas. The most successful audio packs a punch in each one of those minutes. Sometimes it’s what you don’t put on or take off the air that makes the most important difference in your sound. My suggestion is you should always under-program your show/station.

It’s easy to get into the trap of putting things on and forgetting to revisit the ongoing value of those things. Here’s an example from the day job. A popular morning show staged five benchmark features every weekday. Two of those had been on the air for over three years. All sounded relevant, contemporary and good brand fits. Our question was were they still working to enhance the brand? Was each the best use of minutes used?

We decided on a test. Without saying anything about it we dropped one of the longest running benchmarks.

The response? Three messages before the end of the show. 1 call, 1 text and 1 email. We ran the next two days without the benchmark. Total messages after three days? Five. We never brought it back or talked about it and used less clock time to stage a new benchmark in its place. We knew the new element was connecting when listeners sent us unsolicited positive messages about it and a client asked about sponsorship. Dare to delete!

Thursday, April 13, 2017

Episode #25:
17 Survival Tips for 2017

There are some who say radio can be hell, but it’s a dry heat!

No question, the mediascape continues to evolve in ways foreign to many people. However, there are any number of clues as to ways in which things are likely to move, and importantly, ways in which YOU can prepare to success.

In this 15 minute episode, we’ve compiled some of the best CAREER ADVICE from top radio performers, managers, and media thought leaders to help you sharpen your career survival skills.

We’ve also created a cheat sheet of “17 Career Survival Tips”, inspired by these guests.

Insights from:

(Click "PREVIOUS EPISODES" link on lower right for their full episodes.)

One-minute Martinizing:
Hot Wash

Successful performance artists share a secret. They care enough about their craft, about their success, to carefully study each performance. The playbooks of great athletes, winning politicians and legendary broadcasters include a discipline and dedication to critical self-reviews. It’s an important part of the process of becoming and staying successful. The objective is to notice what’s working and what’s not. The goal is to make every performance great getting there one step at a time.

The military conducts what they call a hot wash or after-action evaluation immediately following a tactical or kinetic operation. It’s a formal review which produces a set of lessons learned. In the cases involving our military lives are saved, in broadcasting the hot wash can save and, more importantly, make careers.

Here’s the hard part. Listening to your show every day – no exceptions – is not fun. It’s a time suck and, after all, you were there, you’ve already heard it, right? No, not really. The concept is to put yourself on the listener side of the radio. You need to hear the entire performance. You should take notes on things you notice. What’s working? What’s not working? How does it feel? What could you change to make the show better?

In my experience, winners including Dave Letterman, NFL MVPs, and a bunch of very successful radio broadcasters, have all included a daily hot wash or after-action eval as part of their day. Give it a try for ninety days. You’re right, of course, that’s a big commitment but you’ll discover it produces big results. Go for greatness. Thank me later.