Monday, May 29, 2017

Episode #030: Guest: AMY PORTERFIELD

Online Marketing Rock Star
If your email list or digital strategy is still a "work in progress", THIS is the episode for YOU!

AMY PORTERFIELD is NOT broadcaster, but every smart media person can learn a LOT from her online marketing skills and approaches.

She authored one of those big yellow “Dummies” books all about Facebook and was named by Forbes as one of the Top 50 Social Media Power Influencers. Then, Amy spent over 6 years working with Peak Performance Coach, Tony Robbins, managing his content marketing team and major online campaigns.

Since the entire Brandwidth concept focuses on ways in which traditional media can and should be using ALL avenues of engagement, Amy shares lessons and observations from her mega-successes (…and some things she’s learned NOT to do!).

by David Martin

Take Action

To generate momentum, action-by-action is a more effective approach than step-by-step says Amy Porterfield. It’s wise counsel.

The most successful people I know share a few attributes no matter their profession. One of those traits is an bias for action. Until you take action, until you commit and squeeze the trigger, nothing happens. Too often there’s nothing going on but a lot of talk (ready, aim, ready, aim, ready, aim, aim, aim).

A careful study of the situation is important, developing and discussing options is essential however being decisive and taking action is what wins the day.

On the day job we use a simple framework.

What needs to be done?

How do we get it get done?

When do we take the action(s) required?

We’re blessed to work with some amazing people. It’s not unusual for us to see teams understanding what needs to be done and knowing how to do it, and somehow they’re failing to take action. I have been involved in some killer white board sessions after which…nothing happened.

This happens across all endeavors.

How many people know they need to lose weight and know how (diet & exercise) but fail to act?

Taking action is the powerful secret hiding in plain sight. It’s damn hard to do especially when the chances of failure are ever present. Never give up.

Gratuitous sports metaphor: Jordan and LBJ set scoring records because they also set records for scoring attempts.

Our counsel is learn how to fail faster to succeed sooner. Be bold. Take action!

Monday, May 22, 2017

Episode #029

Life After Radio...(sorta)
Bobby Rich

Bobby Rich is the epitome of “AWARD-WINNING BROADCASTER”,
and in this episode, you’ll hear why!

He's been elected to the Arizona Broadcasters Hall of Fame, named R&R AC Personality of the Year and honored locally as Best Of Tucson by The Weekly. His 94.9 Morning MIX named “Best Of The City” by Tucson Lifestyle magazine and "Best Local Radio Show" in Arizona Daily Star Readers Poll. Greater Tucson Leadership gave Bobby their "Community Leadership Award" and Tucson Advertising Federation chose him for the prestigious “Golden Mic Award". And his under his leadership,Mix 94-9 was named R&R’s Station of the Year.

Although Tucson has been home for over 25 years, Bobby is perhaps most highly regarded as the original creator of HOT AC, as PD of San Diego’s KFMB-FM/B-100. There he also herded the market-dominant and equally award-winning “Rich Brothers” morning show.

Proudly stating that radio was his first love, and will be his last love, he now is channeling that passion to his online station B100-dot-FM, "the station so bitchin’, it’s not even a dot-com, it's B100 dot-FM"!

He shares the ONE thing separating winning shows and stations from those that aren’t, and reveals secrets that have made ALL of his stations so successful. He also reveals his thoughts on where radio is headed next.

by David Martin

Show Prep #1

The key is not the will to win, everybody has that. It is the will to prepare to win that is important.” Those words from legendary coach Bobby Knight are worth writing down, remembering and putting into daily practice.

A few show prep tips for programmers, the leaders that set the stage and tone for great performances.

Empathy is critical. Programmers must be able to understand their target audience, their talent, their boss and the competition.

Know what your target audience is talking, thinking, and concerned about. What’s captured their interest today? Establish systems to ensure your team gets this.

The great programmers agree, you need to support and encourage talent for them to win. To bring out their best, first show talent that you care. Do this by catching them doing something right and providing honest, positive feedback. Communicate with talent daily. Phone, email, text, one-on-one, the manner of contact is less important than the contact. Be responsive, show respect and appreciation.

Expectations need to be crystal clear. What do you expect to hear and see from your team? What are the standards? Are you certain they understand? Does everyone know what “par” is? That predetermined number of things that must happen in their air, social and digital work. Make it simple for team members to score themselves.

What’s the role of talent at your radio stations? You and your boss need to have a deep understanding of the part talent plays in your strategy. Lead with a “no surprises” philosophy. Keep your boss dialed-in to your plans and what’s happening on and off the air with each talent and team member.

What’s happening across the street? While your demo competitor(s) may not share your programming philosophy – they may even suck – it’s important you grasp what they are trying to do.

The single most important activity which deserves to be on your daily to-do list is listening and watching. Listen to your station, to your market, to your boss and especially to your talent. Watch what’s going on in social and digital. Listen, watch, reflect, decide, and take action.

Monday, May 8, 2017

Episode #028

Emmy Award Winner KEN LEVINE
Tips on Keeping the "SHOW" in Show Biz

Ken Levine holds the distinction of being the first (and perhaps ONLY) Emmy Award winner to be our guest.

He was a top on-air radio DJ using the air name "Beaver Cleaver" on some great heritage CHR stations in markets like San Diego and LA. With Ken's success, this moniker was later adopted by countless copycats.

Later, he moved to TV and Film, both as writer and director, advisor and director for top hits like M*A*S*H, Cheers, Frazier, Everybody Loves Raymond, the Simpsons, Dharma and Greg and many others. 

Then, he was able to fulfill a lifetime dream, doing play-by-play for Major League Baseball teams including the Baltimore Orioles, Seattle Mariners and San Diego Padres.  
He’s also written a number of laugh-out-loud boo

Just when we thought it was safe to go back to the radio, he returned to radio as co-host of KABC’s Dodger Talk radio ─ along with other Sports Talk shows.

Now, as an instructor at UCLA, Ken has a perspective on media today like few others ─ and hosts a hilarious new podcast, Hollywood and Levine

With Ken's wit and wisdom, you'll find this episode as entertaining as it is informative.

One-minute Martinizing

“To create suspense provide the audience with information,” so said the legendary film director Alfred Hitchcock. To illustrate, he often used this scenario. You show the audience a bomb, an explosive device, under a table. You then show them a couple seated at that table unaware of the bomb. Now the audience has information. They know the unknowing couple is in danger. What’s going to happen? Suspense is created.

The best Radio is performance art. In cases of live or real-time delivery, the challenge is to take advantage of the moment. It’s an opportunity to get the audience involved in the moment. To get the audience interested in what’s going on now and what’s going to happen next.

Steve Goldstein, the programming ace now a rising star in the podcasting space, has suggested a unique difference in podcasting and broadcasting from the listener point of view. In podcasting, or any on demand audio, tune in or listening happens from a beginning. Contrast this with broadcast which is linear and “joined in progress.” Steve’s suggestion is spot-on. Think about it.

Broadcasters need to be mindful of what’s happening on the listener side of the radio. You’re driving a bus, one which people are constantly getting on (and getting off). Give those on the bus reasons to stay on and make those getting on feel good about their choice. Give those getting off a reason to get on again. Provide the riders – your audience - with information which encourages interest, promotes engagement (continued listening).

The well-crafted tease is an excellent solution in promoting a critical element of great Radio - forward momentum. The best teases are arresting, they capture audience attention and interest. They involve the listener getting them to think “what’s going to happen next?”

Here’s the test. Would the tease get your attention? Would the tease keep you tuned in? “Coming up, Bruno Mars and Ed Sheeran” would likely fail that test. Write teases from this frame of mind. You are taking the audience behind the scenes and giving them the inside on what’s coming to your stage next. Engage their imagination. Tease.

Monday, May 1, 2017

Episode #027:
The NEWS on Today's Mediascape
NBC Radio's Crys Quimby

Crys Quinby is the highly regarded broadcast journalist, News Director and PD, who is currently National Director of Programming for NBC Radio News and the 24/7 News Service. She has also served as anchor for such market leading brands as Fox News Radio, CNN and rne of America’s consistently top-rated and top-billing stations 1010 WINS in New York. Notably, she was Program Director at sister station WCBS Newsradio after a successful run in Los Angeles programming CBS owned KFWB and anchoring on KNX.

Now that she works with HUNDREDS of stations, Crys shares advice for anyone seeking to advance their career, or just starting out in the industry. She outlines the that TRAITS are most valuable to radio teams today. In a rare glimpse into the hiring decision-making process, she reveals what makes one stand out candidate stand out, when faced with two seemingly equally qualified candidates. 

Crys offers a unique perspective on the industry, and shares some RARE observations and offers 'thee ONE WORD' of advice for anyone wanting to advance within a good operation.

One-minute Martinizing:


What separates the great performers and market leading stations from the average? It’s a short list of attributes which the winners have mastered. Among them is creating a strong sense of place, an ability to relate, connecting with local needs, interests and sensibilities.

The most successful shows and stations fit their market, play an active role in their community, and come to be known as a trusted source of what’s happening. The most successful shows and stations become a habit, a part of their listener’s daily life. Listeners are taught to feel if they didn’t listen today they missed something and they’re not in touch.

Radio’s real-time delivery sets the stage for being in the moment – it’s an opportunity created fresh every hour. The key is to make the show/station sound like your market in the moment. The A students are masters of target listener vocabulary, they ensure local vernacular is always dominant.

The first step is being preoccupied with what your target is talking about and getting into the conversation. Shows and stations at the top of their game lead the conversation, their targets are talking about them (what’s on the show/station).

Let me suggest something should happen on the air at least once every twenty minutes which clearly indicates a sense of place and a sensitivity to the moment

You can localize everything. WCCO weather guy Mike Lynch doesn’t just tell listeners the conditions in Anoka, Minnesota, instead he name drops a local landmark and says “Sunny and 76 degrees at Sparky’s CafĂ© in Anoka.”

Homework: What’s truly unique about your market? Discover the essence of your market. The objective is to reflect the local flavor and celebrate local differences.