Monday, August 28, 2017

Episode #042:
Jay Phillpot, KQRS/Minneapolis
You CAN Go Home Again!



Jay Philpot

Jay Philpot is living proof that radio people CAN go home again! 

After growing up the the radio mecca of Minneapolis/St. Paul, he hosted at then Emmis CHR, WLOL-FM. Then stops in with groups including Saga, Clear Channel and Hubbard in markets like Milwaukee, Norfolk, St. Louis, Dallas Baltimore and his national show on the WESTWOOD ONE NETWORK.

Now he’s back in his hometown, ‘stationed’ at the legendary KQ92, KQRS! For many years, Jay also gave back through his tireless efforts on behalf of the Conclave, and ‘wrote the book’ on the event for their 30th anniversary (see below), and continues to host and produce a podcast of the same name.

Among the very strong lessons he shares, Jay reveals the traits and skills most vital for radio professionals to rise to the top today and shares the best piece of advice a PD, manager or colleague ever gave him.

Importantly, after top jobs in strong markets ranging from Milwaukee, St. Louis, Dallas, Baltimore and now back to the Twin Cities, Jay explains how he connected with all those stations, and what made him stand out to earn each of those positions.

Connect with Jay:







Bonus Content:



You Tube Video of the Week:

See a unique take on the popular "War of the Roses" bit, as executed by San Diego's Jagger & Kristi!  (Note production values of the video. Not bad for radio types!)






by Dave Martin






New

“Perspective is worth ten IQ points,” so says the brilliant Gary Hamel. That’s spot-on counsel. We can all learn valuable lessons by being more aware of our environment. 


Let’s take the example of package goods, a hyper-competitive space. A trip to your local grocery store can illustrate the intensity of the battle space. Pick a category. Breakfast cereal, ice cream, detergent. Without discussing the visual merchandising related to end caps, shelf talkers or in-store coupons – give a careful look at the product, study the competitive packaging. A fortune is being invested in getting the look right. Space on the packaging is precious, every word and image counts. It’s not an accident that Haagen-Dazs, P&G and General Mills use the same three-letter word to get attention, create value. Decades of research and sales have proven that the word new possesses magical properties.

As a product, radio is in the unique position of being made fresh daily. Moreover, the expense related to changing the product can be minimal. The challenge is to refresh the product daily. Making each day fresh is the stuff of old fashioned hard work, imagination and relentless perseverance. There are no short-cuts in creating great radio. There are lessons to be learned from our best and brightest. Pro tip: harness the magic of new.

When the guys across the street are running morning show promos that feature the past – “Did you hear what Sparky & The Dudette said this morning?” – gain the edge by talking about your morning show’s tomorrow, the new. It’s easy to fall into the trap of getting a promo on the air just to get a promo on the air. The dull, routine, same-ol-same-ol promo not only wastes valuable airtime, it does nothing on the listener side of the radio. The hard part is creating a fresh promo that gets attention, strikes a chord, and influences behavior.

What’s new on your radio station? A new #1 song, a new feature, a new weekend talent, a new client? There’s always something new to celebrate. What needs to happen is for you to draw attention to the new. Let the audience in on what’s fresh. It’s not enough to simply do it, you need to let your audience know you’re doing it. Take a clue from HBO, Netflix, and the networks. Some of their most creative video production is dedicated to promoting the new.

Something about your brand should always be new and that new needs to be effectively promoted.


COMING After Labor Day Week:


Monday, August 21, 2017

Episode #041:
Geo Cook, OM K104 & Smooth 105.7, Dallas

A REAL Urban Legend!





Geo Cook
K104, Dallas OM
When thinking about smart programming minds, one name that always comes up is GEO COOK.

Noted as one of the top pro’s in urban radio, he’s served as PD and Brand Manager for leading urban stations from Charleston to DC, from Pittsburgh to Dallas, where he’s been leading the legendary K104 brand since 2010.

 He later added OM duties for sister station Smooth 105.7.

In this episode, he divulges how he has guided K104 into the authentic, real-time relevant hip hop brand that continueds to be beloved by its listeners and fans in the DALLAS Metroplex.

He also shares his recipe for helping a heritage winner become even more dominant in its position by creating the most engaging content and listener experiences possible at every touch point.



Bonus Content:




Radio You Tube of the Week:





by Dave Martin








Community

Community has never been more important and it’s never been easier to reach thanks to online platforms. For broadcasters main channel (OTA) content remains the primary communications approach to reach their community. As Kipper McGee says “Every radio station has a website but not every website has a radio station.” We can and should constantly create meaningful ways to connect with and serve our local community via on-air initiatives. But wait, there’s more…

Social media platforms provide another set of excellent communications channels. Using social media we can connect with listeners in ways which complement our on-air initiatives. Which platforms deserve your attention? The ones preferred by your audience. It’s a game of hunting where the ducks are. One of the intrinsic benefits of social is the ability to compartmentalize your participation. The station can have an account as can talent, and departments (e.g., promotions, sales). The counsel of Woody Allen comes to mind, to wit: “80 percent of success is showing up.” You need to have a presence. Moreover, you need to engage the audience. Pro tip: follow Lori Lewis on social. She delivers an exceptional and exemplary performance on social.

A bit of career advice. Invest some time in brushing up your LinkedIn profile. Like it or not, your LinkedIn profile will probably be one of the first things potential employers see when they perform the now perfunctory Google search about you. Most important are endorsements. Get them from present and past colleagues, superiors and subordinates. Nothing says it better than a strong testimonial. Others can say things about you that however true you just shouldn’t say about yourself.

Monday, August 14, 2017

Episode #040:
Kellie Raspberry
The Show Must Go On

Keeping the Kidd Kraddick brand and spirit alive




Kellie Rasberry was born and raised in SC with aspirations of becoming an actress, but the owner of a local radio station saw her at a talent convention and thought be great for radio.

She eventually become News Director, host of her own morning show, then came a seismix shift: She moved to the big city to join Kidd Kraddick in the Morning in May, 1994.


Kellie Raspberry
Since then Kellie has won numerous Favorite Radio Personality of the Year awards, had a part in the made-for-TV movie, “Holiday In Your Heart,” with LeAnn Rimes, co-hosted the Blockbuster Entertainment Awards along with an episode of “Live! With Regis” during the “Women of Radio” week.

Perhaps the biggest shock came with the untimely passing of Kidd Kraddick in 2013, at just 53 years old. Although she had lost her ‘radio husband’, the show soldiered on, and under her guiding hand, the Kidd Kraddock In the Morning show continues to excel to this day.

In this insightful and reflective episode, Kellie discusses how she and the team kept the Kidd Kraddick 
brand and spirit alive, and shares powerful tips on how YOU can overcome adversity.




Follow Kellie on Twitter or Instagram:
@kellierasberry



Expanded Play:




Bonus Content:





Video of the Week:





by Dave Martin


Ready

The back to school ad blitz signals the end of summer and the new season just ahead. For Radio folk it’s a reminder. The Fall sweep is upon us. Nielsen’s diary market survey runs September 14 thru December 6th, the PPM market’s September monthly begins August 17 with the December monthly ending December 6th.

While some programmers may claim books are baked before they start, experience has taught me ratings might be half-baked, at best, on the day ratings begin. Inertia plays a role as do habits however what you do during measurement can and will make a difference. The ratings are a game. It’s about preparing to win and playing to win.

Here are four time-tested tips to improving your score.

1. Under-program your radio station (show). Let these two quotes guide you. Miles Davis: “It’s not the notes you play, it’s the notes you don’t play.” Fred Winston: “Edit! Use the Butcher’s Rule. Cut the fat to expose the meat.” Make every set count. Get on the listener side of the radio. What matters is what they’re hearing, not what you’re saying. Refresh everything.


2. Embrace the topical, the obvious and the local. Halloween, Thanksgiving, the retail run up to Christmas happen during the sweep. Get ahead of the game and block out your strategy and tactics for the big stuff now. Prepare. Free your mind to exploit the unexpected of now. Get into the mind of your target. What are they thinking about (or should be reminded about) now? Every market has its own rhythm. Be alert, pay attention, and know what’s happening and what’s happening next.

3. Improve your chances to score. In diary markets the game is getting the station’s name written into a diary. In meter markets the game is getting into the spaces where listening occasions could happen. In both cases it’s about getting into the listener mind. Put the power of suggestion to work. Listeners need to be given reasons to listen and reasons to listen again. Your ratings will improve when there’s an increase in the reporting of the listening which is already happening. The game is getting more credit not simply more listeners.4. Have fun on the radio. No matter the format remember you’re in the performing arts. It’s show business. 

On with the show!




Monday, August 7, 2017

Episode #039
NASH-FM's KELLY FORD
Waking up the COUNTRY!





KELLY FORD is the epitome of “Award Winning” morning host.  After taking home three CMA Major Market Personality of the year, plus a Marconi, an ACM, and the prestigious Gracie Award from the Alliance of Women in Media, it’s no wonder that NASH-FM wanted her to be part of their “Ty, Kelly and Chase” national morning show. 

The program airs from Nashville via New York where she was the first live voice heard on NASHFM 94-7, the first NASH station in the USA.  Prior to New York City, Kelly woke up country listeners in Denver for 20 years. 

In this episode, she explains some differences between doing a local show and national wakeups.  She also discusses how all outlets, from on-air to online and even in person have made all the difference in her success.

And for those who’d like to follow in her footsteps, wait’ll you hear her key advice!

Expanded Play Interview:


You Tube Video of the Week:

KDWB's Fallon's Honeybee Progress Check - (Dave Ryan Show/KDWB, Twin Cities).  
Hear Dave Ryan's tips on 
OWNING YOUR LOCAL MARKET here.









Myths

Never say never, exception #100. Never believe you can’t win. Whatever the obstacles in your way, they can probably be overcome. Truth be known, in the majority of situations, it’s possible to out-think and out-work your competition and win. The most common obstacles are actually myths. Let’s review three.

First to market wins. Nonsense. Google wasn’t the first search engine. The iPod wasn’t the first MP3 player. Facebook wasn’t the first social network. The first station to launch a format in your market or the first morning show to feature an ensemble cast or the first to do anything is not guaranteed perpetual success.

The so-called first mover advantage is a myth. Back in the day we often said the weakest signals were simply R&D factories for the big dogs. Class A FM launches a new format, it scores a strong first book and a ratings challenged Class B or C FM puts that new format on their air. BOOM. Physics is not a myth.

Incumbents are rock solid. Malarkey. History is full of examples. Being #1 or owning the leading share of whatever market depends not only on what one does as the incumbent but what others do to capture your market. In market after market stations were thought to own a format or own #1 until the day they didn’t.

More often than people like to admit a station owns a market position because no one has the courage or will devote the resources necessary to take them on. Incumbency is largely irrelevant.

It’s been done and it didn’t work here. Hogwash. If a station puts a format on the air and it fails did the format fail or did the station? In market after market a format or a type of program, successful in other markets, is tried and when it fails the concept is too often pronounced dead to the market. Allow me to quote that great American poet Penn Jillette, “In all of art, it’s the singer, not the song.”