Sunday, November 26, 2017

Episode 048:
It's Not JUST "Only" Rock & Roll
and SLATS Likes It!

For many who work in rock radio, Cleveland
Slats "Just the Morning Guy"
is like mecca!

The home of the Rock & Roll Hall of Fame, and legendary rock radio stations, like WMMS where Slats worked earlier in his career. 

After serving at a number of great places like Nashville, Florida and other warmer climates, it was not the weather, but his love of Classic Rock and knowledge of the market that made him a natural choice for a return to Cleveland and WNCX

For on-air hosts, Slats discusses how the job of morning radio host is changing.  With all the emerging technology and new media outlets, he also shares some solid tips for handling that evolution.

For station managers, Slats offers some candid insights on what he looks for in determining a good program director or manager.

He’s been nominated for any number of industry awards and was named Billboard Magazine rock personality of the year and both rock personality of the year And air personality & music director of the year by FMQB

Plus, he's just a fun person -- which helps explain his success in radio.

Now his business card says “Just the Morning Guy” for 98.5 WNCX – Cleveland’s Classic Rock.

Bonus Content:


Today there’s something happening in your market that’s not happening anywhere else. 

As a performer or programmer your job is to notice what’s happening and find a creative way to put it on the radio. When the audience hears it whether they think “I knew that” or “I didn’t know that” or “That’s good to know” or “That’s interesting” or “What?” it’s the first step in being relatable and connecting.

Every market may have a McDonalds, a Subway or an Olive Garden, shared things that make markets seem almost the same. Almost. Each market also has those things which make it different than others. The star performers and great programmers understand the value of being aware of what’s happening out there on the listener side of the radio. Take notice of the obvious and bring it to the attention of the audience.

The legendary Boone and Erickson of WCCO shared some of their trade secrets with me. These were the keys to over four decades of incredible ratings success. One is notice what’s going on and talk about it. Roger Erickson put it this way: “Get the audience involved. One way involves a question…Did you see the clock at Pioneer Court? It’s stopped. Wonder what’s going on?” In this example it’s easy to imagine some people had already noticed the stopped clock, most had not and others driving by the clock that day taking time to notice it was, indeed, stopped. B&E had connected. Show after show they sparked conversations people later had at work, over lunch or after work. “Did you notice the clock at Pioneer Court is stopped? What’s up?”

Notice the things happening in your market and talk about it on the radio. Your listeners will come to believe they can count on you to notice things they may want or need to know. You’ll be connected. Staying that way builds the audience and the relationship.

Monday, November 20, 2017

Episode #047:
The Morning Radio Voice San Diego Can't Ignore!

LaDona Harvey
San Diego's Morning News with LaDona and Ted
KOGO, San Diego
LADONA HARVEY is known in industry circles as the outspoken co-host of San Diego's Morning News on market leader KOGO.

Her background includes DJ stints in a variety of formats, excelling in markets like Flagstaff, Phoenix and a number of radio stations in Southern California.

LaDona then moved into information, investing a decade as news anchor before making the transition to Talk show host and now, morning co-host on a market-leading News/Talk Station. 

She shares some significant ways that she’s seeing how the role of on-air host is evolving, tips for earning a slot at a bigger station or market, and insights on how to move beyond ‘surviving’ to ‘thriving’ and advancing your career in the new media normal.

Connect with LaDona:

LaDona's Game Show Adventure:
(Watch what happens with LaDona joins America's Digital Goddess (and former BRANDWIDTH guest) Kim Komando for this national 'game show' segment!)

RADIO YOUTUBE of the WeekSpecial TURKEY TIP courtest of NJ101.5:

by David Martin


Getting noticed, capturing attention is about breaking through the noise. You can do it by doing one big thing or doing lots of little things.

Doing one big thing works until that one thing is no longer unique, no longer special. If it’s easy for others to copy your one big thing, someone eventually will (once you become successful enough).

Doing lots of little things requires more work on your part but it’s more difficult for others to duplicate without them putting in the same or more work.

The cool part about little things is they can have value on their own and be cumulative. A bunch of little things can add up and create a multidimensional big thing.

Back in the day the legends of Top 40 radio delivered the goods over intros and outros. The greats understood it was the little things that made the act like how a twelve-second intro could be used as a canvas for creativity. While others used ramps for “that was, this is” the star performers used the same time to create a moment. The greatest performers were painting fine art on matchbook covers.

Embrace the otherwise common moment and leave your mark. In less than sixty seconds you can write a thank you note, return a phone call, send a text, answer a call, encourage and help others with a kind word. Do something that matters. Make something happen on the radio. Do the common things uncommonly well.

Kipling put this way. “... fill the unforgiving minute. With sixty seconds’ worth of distance run…”

Monday, November 13, 2017

Episode #046
Winning Over the Long Haul!

Cadillac Jack will be marking his 25th year with Atlanta’s KICKS 101.5 in March.  He joined the station as evening host of “Crying, Loving or Leaving” when he was just 20 years-old.  

After years as afternoon host on KICKS, Cadillac Jack was cast as the anchor of morning drive in 2005. He’s co-hosted with a number of talented performers, including Dallas McCade who moved to middays with a promotion to KICKS Music Director, and now “Cadillac Jack with Ali Mac” are at the morning helm. 

Caddy (as he is called in casual circles), has dabbled in television – appearing as TV news report “Ted Philips” on ABC’s “Hope and Faith” and also won an Emmy Award for hosting ABC’s “The Road to the CMA Music Festival.”

In this episode, he shares the ONE piece of advice that has been most helpful to him along the way.  He also offers some invaluable advice for people wishing to follow his lead into the major markets, including tips to being noticed by the right people!

For those coaching winning talent, he also shares some ‘do’s and don’t’s” for coaching strong shows and helping them be their best.

You Tube Video of the Week

Smart use of SEC (Someone ELSE's Content), sharing a late-night TV bit that is spot on for format listeners.  Topical, timely, relevant.   (Oh, and funny as hell!)

by David Martin


LinkedIn deserves your attention. As the go-to social platform for business identity, your profile will be included when you’re Googled. The great news is you get to author that profile and tell your own story.

Let me suggest a few tips to optimize your profile.

Refresh often. Especially recent accomplishments and milestones. The profile is the ideal space to highlight your success stories.

Gather endorsements. Make it an ongoing mission to collect endorsements which serve to reinforce your merits and give credibility to your story. Nothing communicates your value better than a testimonial.

Give endorsements. You help others and improve your visibility at the same time.

Share deliverables. LinkedIn allows you to show off examples of your best work. One manager received some well-deserved attention (and credit) when she wrote and posted an excellent overview of her cluster’s outstanding work supporting good causes in their community. It turned out to be the tie-breaker that got her a job offer.

Monday, November 6, 2017

Episode #045:

The second season of Brandwidth On Demand is starting as a year of ‘firsts”. Our first confab coverage (Morning Show Boot Camp), and this time, our first ‘dual guest’ episode.

Fred Jacobs
is well known as one of radio’s leading visionaries. His JACOBS MEDIA created the Classic Rock format and with the initiation of the annual benchmark Jacobs Tech Survey, he’s been acclaimed as a pioneer in the connected car movement, and overseen the growth of their JACApps division.

Steven Goldstein
is recognized as a thought leader in audio programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies. He was a co-founding partner in Saga Communications, serving as Executive Vice President and Group PD from 986 until 2015, when he founded Amplifi Media.

Now these two have teamed up again for what could be a real game changer in bringing radio back into the home…with a new venture called Sonic AI. Their goal: teach YOU the ‘skills’ to make sure your station brand(s) join the new tech parade back INTO THE HOME!

If you plan on being in radio the next year or more, we hope you find this MUST HEAR episode as motivational as it is inspirational!

See SonicAi in action, and IMAGINE the ways your station brand(s) could excel!

The RADIO You Tube of the week:

Granted, this is market #1, but some examples we can all learn from:
1.)  Cool thumbnail shot (although some might want to add a station logo).
2.)  Solid produced open/close (this can be done affordably with a little effort.)
3.)  No 'security cam' video here.  Handheld, 'real' movement and well lit!
4.)  Stellar on-demand content for the target audience.
5.)  Digital, discoverable and easy to share!

by David Martin


Good things happen when you’re shortlisted. The raise or promotion you want, your next big job offer, they depend on a short list. Your objective should be getting on and staying on a few short lists. Here’s how it works. 

When managers are putting together budgets (deciding which folks deserve a raise), considering promotion of in-house candidates for an opening or looking to hire from outside the company, a few names will get attention. Those names are shortlisted, that is, they’re on a short list of people managers think about when making a specific decision.

Whether it’s actually written down or only top of mind, people on short lists have the inside advantage. Managers could know which players are working hard, getting it done and deserve a raise, they may have a good idea of which player on their team has the talent stack to be the best person to promote when an opening happens, they might have someone outside the company they would love to hire if given the right circumstances. However, they may not. Get busy.

The first step to getting and staying shortlisted is to follow the advice of that famous banjo player…Be so good they can’t ignore you. Steve Martin is right. Become known by your work, by the results you produce.

The second step is to manage up, make your manager aware of your needs and your goals. The third step is to reach out to a select group outside your company and make them aware of your situation and career objectives. This is a process not an event. Asking for a raise, expressing an interest in being promoted or contacting someone at the station you dream of working at needs to involve a campaign rather than a one and done ask.

What’s the best approach? In my experience, the most effective way is to ask – be direct. “What should I do to improve my chances of getting a [dollar goal] raise?” “What skills should I work on improving to get promoted to [position]?” “I want to work for you. What skill set will you be looking for when you’re hiring your station’s next [position]?”

Pro tip: Always ask for a raise early and often before budgets are done and apply for the job that’s not yet available. Get shortlisted before decisions are made.