Sunday, April 22, 2018

Episode #65

You have, no doubt, seen the name Perry Michael Simon many times. He writes a LOT!

As Vice-President and Editor of News-Talk-Sports and Podcasting for, Perry writes comprehensive daily media news coverage and other pieces that appeared at various sites, including BBCAmerica.comHe also covers major conventions like the Consumer Electronics Show, radio Boot Camps, Conclave the recent NAB and many others. 

After serving as PD for such notable radio stations as Jersey 101.5 and KLSX, Los Angeles.  Perry has also been a leader in podcasting, having as Director of Programming for Nerdist Podcast Network and editor of their website.

Expanded Play:

Sunday, April 15, 2018

Episode #64
Dan Kelley, Michigan Broadcasters

Dan Kelley is no stranger to successful radio. Since his radio start during high school in suburban Chicago, Dan has been a station Program Director, Operations Director, Station Manager, Chief Engineer and on-air talent for such companies as CBS Radio, Clear Channel and Citadel Communications.

Since 2007, he’s had a statewide perspective for the Michigan Association of Broadcasters. There he serves as Director of Technical Services/Digital Communications Director/Engineering. 

In addition to his work at the MAB, Dan also operates a successful listener-supported classic rock/adult alternative online radio station which has been featured as an "Editor's Pick" station multiple times in Microsoft Windows Media Guide. We link to it below.


Sunday, April 1, 2018

Episode #063
Nick Steele - KOIT, San Francisco

After being all over the country in glamour spots like Longview Texas, Dayton, Ohio and Terre Haute, Indiana, Nick Steele met co-host Kristen Flowers where else…at a radio station in Las Vegas! Soon they decided to take their relationship to the next level. They became a morning show at 101.9 The Wolf in Sacremento! They now host mornings on KOIT in San Francisco. Oh, and along the way they got married, too! When we’re not at at the station, they’re usually chasing around their three cats, exploring the Bay Area or firing up the grill at home. In this episode, Nick shares tips for keeping his home and work lives separate while indelibly connected. He also discusses his thoughts on continuing to thrive in the new ‘radio normal’, and how he’s expanding his stills to remain not only relevant, but INDISPENSABLE as the media evolution continues

Bonus Content

Sample Nick & Kristen podcasts
(click image to hear)

Sunday, March 25, 2018

Episode 062
Drew Horowitz

Drew Horowitz is the President and Chief Operating Officer of Hubbard Radio, overseeing operations in Chicago, Washington, D.C., Seattle, Phoenix, Minneapolis-St. Paul, St. Louis and Cincinnati.

Prior to joining Hubbard, he was the Executive Vice President and COO of Bonneville International Corporation. He joined WTMX Radio/Chicago as General Sales Manager in May 1992 and was promoted to Vice President and General Manager the next year. Earlier, he was Principal/COO of Lakeshore Communications, owners of small and medium-market radio stations.

In 2007, he was honored as the number one manager in radio by Radio Ink magazine. Then, in 2013, he was named “Broadcaster of the Year” by the Illinois Broadcasters Association.

Sunday, March 18, 2018

Episode #061: Walter Sterling

Walter Sterling has been in radio since he was 15. He worked for a suburban New Jersey station for minimum wage as an on-air DJ. One day the owner said that if he helped dig the ditch for the new transmitter, he would be paid double minimum wage. Of course, he turned that down because he was a star.

But it did teach him a profound understanding of radio management’s value of on-air celebrity.

He was one of the first talk show hosts on the FM band at stations in New York City and, as alter ego Walter Sabo, programmed enormously successful stations throughout the country. He and his colleagues introduced the the format known as Adult Contemporary to NBC’s O&O FM’s. He is the youngest Executive Vice President in the history of NBC and held executive positions at ABC, before becoming a top media consultant. 

Sadly, he did not own the stations he created. As a result, he continues to work on the air promoting strange ideas and opinions.

By any name, Walter believes radio’s inherent strength over other media is its ability to reflect evolving audience needs and tastes. He is a winner of the Sigma Delta Chi award for Broadcast Journalism excellence, a graduate of the Newhouse School of Communications and he has numerous bowling trophies. Perhaps the most stunning and bizarre fact about Mr. Sterling is that while in high school he was a founding member of the game Ultimate Frisbee, even though he clearly knows nothing about sports.

Like many of us, Walter was born with what
Walter also hosts a popular podcast
he jokingly refers to as “the curse” and acknowledges that working in radio is an avocation in which participants don’t have a choice. “If you ask mostpeople in radio if they would prefer to work in television, they’ll wonder why you’re not asking if they would rather be a plumber. It’s not the way we are wired – I was born that way.”

Sunday, March 4, 2018

Episode #60
What's the BUZZ?
Buzz Knight
VPP, Beasely Broadcasting Group

If "Brandwidth" MEANS the fusion of bright BRANDING with sharp, smart use of the various BANDwidth options, we’ve identified a perfect guest. When Beasley Media Group acquired Greater Media, in addition to some significant stations, they also got one of the brightest minds in media to become their Vice President of Programming Buzz Knight.

Besides an impressive series of programming posts including WZLX-FM, Boston; WNOR-FM, Norfolk, and WLVQ-FM, Columbus, Buzz was a member of the on-air team at WNEW-FM in New York City.

Buzz has served on industry audience measurement advisory boards, including the Nielsen Audio Advisory Council, the National Association of Broadcasting Committee on Local Audience Radio Audience Measurement (COLRAM) and the Council for Research Excellence (CRE) where he chairs the Audio Committee.

So what does a VP of Programming Do? Buzz is responsible for programming/brand development, oversight and design of formats, research, ratings, and interactive and social media initiatives for all of Beasley properties. He collaborates with the individual programming teams to build content that excels in the competitive marketplace..and now, he shares his thoughts with us!


Sunday, February 25, 2018

Episode #059
Radio's New Awakening
SHERI LYNCH, The Bob & Sheri Show

So what’s it like to be part of America’s fastest-growing morning team? 

“It’s kind of like a marriage,” Bob Lacey says, 
describing his quarter-century-long relationship 
with Sheri Lynch, “but without the sex.”

“Which has been a source of grief for me 
since Day One,” Sheri chimes in, sarcastically.

Bob reconsiders: “Actually, it’s exactly like a marriage.”

The Bob & Sheri Show started back when current flagship WLNK, Charlotte was WBT-FM “Sunny 107.9”. Lacey – already a local talk-radio and TV veteran – was hosting the morning show and the higher-ups decided they wanted to pair him with a female co-host.

One morning, local TV station WBTV sent Sheri – then a marketing department employee who’d been applying to graduate schools – to make an announcement about a programming change at the TV station.

Bob asked Sheri, out of the blue, if he could put her on the air. She killed. He asked if she would come back the next day. She killed again. She was bitingly funny, brutally honest, and even though she’d just met him, she didn’t back down when Lacey tried to mess with her a little.

“I went to the management and I said, ‘This is the person that I want,’ ” Bob recalls. “And they said, ‘No way. She’s inexperienced.’ ” He argued, but they wouldn’t budge.
“So I said, ‘OK,’ and I went across the street to another station, cut a deal with them, came back, and said, ‘I’ve cut a deal across the street. You take her, or I leave.’ And they said, ‘Alright.’ ”

But the negotiation wasn’t over yet.

“If you want me to do the job," Sheri recalls thinking, “and if you want me to do half the work – I mean, you’re not telling me that I get to phone it in – you’re gonna have to pay me the equally.” After much hand-wringing, management gave in.

One year later, that boss was gone, and the Gracie Awards named her the top female radio personality in America. Sheri has since won four more Gracies, most recently in 2016. “So,” Bob deadpans, “I’m a genius.”

As you’ll hear in the samples below, it’s their chemistry that has helped put them on affiliate stations across the country.

And they’ve embraced openness with listeners as much as laughter. Lynch’s dysfunctional-family stories of being raised in poverty by a father who was “a scrappy little gangster meth cook” are legendary, and Lacey calls publicly sharing the pain of losing two adult sons in just 14 months “the hardest thing I’ve ever done.”

“When I took this job, it was a lark,” Sheri says. “I thought it would last about six months, I’d get fired, and I’d have a great story to tell. I never thought in a million years that this would be a career. I mean, I grew up in northwestern Wyoming without (radio or TV).

“So when people ask me what radio is for me, I want you to imagine going out on a Tinder date with someone that looks really shady – then you wake up one day and you’re married with kids, and this is the love of your life.”

Luckily for her audience -- and the industry -- her heart remains in radio.

See Sheri's Instagram

Expanded play:

(HELD OVER from last episode:
Still time to get your FREE CHAPTER of
the new marketing MUST READ!)
Click here to subscribe
Hear Bill's interview HERE

Whether promoting their show to prospective stations, to listeners or even supporting the events of current affiliates, few shows have mastered the art of video like Bob & Sheri!

The team also maintains a top online presence among radio shows, helping the show and affiliate stations alike.
The Bob & Sheri Podcast

The Bob & Sheri ODDcast

Sunday, February 18, 2018

Episode #058:
Avoiding the "CLICKSAND" Trap
Bill Troy, Author/CEO
Troy Research & Civilis Marketing

Bill Troy is a longtime radio vet who also works extensively in the online marketing world. This time he shares insights from his new book, Clicksand, and shares what his findings can mean for YOUR career.

After successful stints programming and managing radio brands, he founded TroyResearch, the first online market research firm for the broadcast industry.  As they created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise

Six years ago, Bill started a second company, Civilis Marketing, which helps companies build business relationships using today’s online marketing tools. 

This experience has led him to write a book that is challenging many ‘first generation” online marketers, including companies like Google. His new book Clicksand reveals insights he’s uncovered, and today, Bill’s crusade these days is to help brands, including radio stations and hosts avoid or escape the Clicksand trap, so they can compete and WIN in our evolving mediascape.

Bonus Content:

Expanded Play:

Sunday, February 11, 2018

Episode #057
Jonathan Drake, OM - The Illini Media Group

Jonathan Drake is proof positive that a career in radio and having a life CAN coexist! 

Claiming he was drawn to a radio career mostly because of the free concert tickets and the form-fitting uniforms he gets to wear that nobody ever sees (because, hey, it’s radio!), he’s also put family first, by avoiding the ‘radio nomad’ trail that has plagued so many of us.

After working around the Midwest with stops in exotic locales like Joliet, Bloomington and the well-kept secret that is Des Moines, Jonathan was transferred to the Champaign-Urbana market by Saga Communications, where he has settled in as Operations Manager of their Illini Radio Group.

In addition to his management duties, Jonathan has accompanied Champaign-Urbana radio listeners from the workplace through traffic for well over a decade as afternoon drive host on Mix 94.5.

Jonathan is not the only one married to the market! Spouse Laura heads the Champaign-Urbana Chamber of Commerce as the ‘better half” of 'thee' power couple of “CHUR-bana”! 


Sunday, February 4, 2018

Episode #056:

Ross Brittain

Ross Brittain has been a mainstay morning drive time on-air personality since music radio transitioned from AM to FM. He’s worked in major market stations nationwide including Atlanta, Cleveland, Philadelphia and New York City. 

His vast experience ranges from stints at 77WABC to ‘CBS-FM in New York. His “Z Morning Zoo” and “Breakfast Club” shows have entertained audiences waking up for nearly four decades.  His talents not only include radio, but he has made numerous TV appearances on ABC, NBC, CBS, CNN & Fox. 

Previously, Ross did the evening news in Atlanta, hosted a talk show, a game show and even had a nightclub act entertaining people. He has also hosted several syndicated radio programs.

He was named Philadelphia Morning Personality of the Year for two consecutive years and was twice named the Major Market Air Personality of the Year. He’s hosted several syndicated radio programs currently is the editor and publisher of the popular prep service, “The Ross Brittain Report” and works on-air for WCBS-FM in New York City. 

Bonus Content:

(Check out Ross's Prep Service)

Heres your Freebie


Monday, January 29, 2018

Episode #55
Bruce Gilbert, SVP Sports
Cumulus Radio, Westwood One, CBS Radio Sports

You may not know the name Bruce Gilbert. But the chances are you’ve heard his work, or someone following his lead!

A longtime top programmer, Bruce is perhaps best known for becoming an early and prominent practitioner of the modern Sports/Talk format at “The Ticket” in Dallas.  

hen after stints as CEO of DC based Red Zebra Broadcasting and GM of ESPN Radio followed by a similar position at FOX SPORTS RADIO. Now he’s SVP/Sports for Cumulus where he oversees Westwood One and CBS Sports Radio, and advises the group’s 50+ all-sports stations.