Sunday, September 16, 2018

Episode #080 - Michelle McKormick

If the idea of changing positions or even stations makes you hyperventilate, we’ve got PROOF that it can be done…done well, and certainly lead to better things...IF you take control!
     Michelle McKormick began her radio career at Grand Rapids rock station WGRD holding a variety of positions there, including music director and morning co-host. Then she moved to JERSEY 101.5 the legendary FM Talker...before returning to Grand Rapids and what is now WMAX. In 2002 she made her way to Detroit to work at WKRK before returning to Grand Rapids for a stint at WOOD-AM.
     Michelle now stars at WLAV-FM mornings on the Tony Gates Show with Michelle McKormick!

Michelle on Twitter

Michelle on Facebook

Tony Gates Show with Michelle McKormick


(a sample of Michelle in studio)

(GREAT TIP: Not ALL video on your show page need be YOUR creation.  
Here, a "Jim Cantore Moment" during Hurricane Florence launched a great on-air bit!
Post the video so listeners can easily catch on!)

Sunday, September 9, 2018

Episode #079 RYAN JENKINS

Ryan Jenkins knows Millennials.

He’s been speaking professionally as a Millennial and Generation Z keynote speaker for hundreds of clients such as Coca-Cola, John Deere,, Johnson & Johnson and many others. His top-ranked generational insights have been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine.

His internationally recognized blog, podcast, and column inspire and equip thousands of people every week. We link to all of these resources and his best-selling book, The Millennial Manual: the Complete How-to Guide To Manage, Develop, and Engage Millennials below.

Ryan speaks to us as “THEE” expert on Millennials, not only because he studies them tirelessly…he IS one! 


Bonus Content:
Click for Ryan's podcast

Sunday, August 26, 2018

Episode #78: Guest TERRY PATRICK

Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK.

After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group, rising to the position of Senior Vice President and Partner.
As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney Family, Entercom, IHeartRadio, Viacom, Cox Broadcasting and CBS. He’s helped to propel nearly 60 different radio stations to Number One in the coveted 25-54 demo. This includes the iconic WBEB in Philadelphia …12-time Marconi award winner for "Radio Station of the Year.

Bonus Content:

These examples from longtime Terry Patrick client WBEB-FM, Philadelphia illustrate how an innovative and inspirational owner (then, Jerry Lee) maintained top ratings and revenue, by marketing to consumers and advertisers alike. 

Monday, August 20, 2018

Episode #077: Matt Cundhill

This time, Brandwidth On Demand heads for the border…the NORTHERN border, as we hear from Canadian broadcast pro Matt Cundill. Professionally, he started while still in college in Nova Scotia. His station stops include CHOM 97.7 in Montreal, The Bear in Edmonton, then was hired by one of the biggest companies in Canada, Corus Entertainment, where he wore a number of hats including his ‘real job’, Programming Power 97 in Winnipeg. Since 2014, Matt has been operating a successful consulting firm, coaching stations, talent and their online efforts. He also hosts two podcasts, which you can visit by clicking the banners below.

Sunday, August 12, 2018

Episode #076: Andrew Lee

Andrew ("Drew") Lee is the APD and morning co-host for KTLK, Minneapolis, branded as the Twin Cities News-Talk 1130.  

After leading WSKY in the Gainesville market to dominance as one of Florida’s first talk FM stations, he was next tapped as PD for then-Journal Broadcasting’s KQTH “The Truth” ─ and turn it into another successful FM talker. 

Next stop, the Twin Cities where Andrew is now reunited with his popular Tuscon morning host Jon Justice for the Justice & Drew morning show.  In his ‘spare time’, and Andrew also co-hosts 'The Minnesota Beercast' with Andrew Schmitt

Drew on Facebook

Drew on Twitter

Visit KTLK online

Justice & Drew podcasts

Bonus Content:

Drew's Podcast and 'Hobby" radio show

Sunday, July 15, 2018

Episode #75:

Holland Cooke

Special Notice:

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Now, on with the show!

Holland Cooke has advised radio and TV stations in the USA, Canada, and New Zealand. Previously, he survived a variety of on-air and management positions, including 7 storied years as Operations Manager of WTOP/Washington, during which time the station scored its highest ratings to-date in the all-news format. When he’s not busy writing columns and reports for leading trade publications, his tireless work includes programming and marketing strategies for radio stations, career counseling for radio talent and podcasters, and Internet development for entrepreneurs, companies, and radio personalities. An avid trend-spotter, wait’ll you hear where he sees radio headed NEXT!

Bonus Content:

A sample of Holland's wit, wisdom and insightful observations!

Monday, July 9, 2018

Episode #074:

Whitney Allen | The Big Show

As a kid the Gracie Award-winning WHITNEY ALLEN wanted it all. To be a rock star, astronaut, explorer and radio host. Amazingly, she’s done ‘em all (almost!)─ and more! 

She started her radio journey in Eureka California at KATA, before moving to San Diego and shots at CHR, nostalgia, AC and her first taste of Country radio. Then came a call from Scott Shannon’s PIRATE RADIO in LA, before moving to market leader KIIS-FM. There, she met BLAIR GARNER, who was just launching his national country sensation “AFTER MIDNIGHT”, so she joined him and for 8 years hosted “After Midnight Weekends with Whitney Allen” on over 200 country stations. 

Now, she hosts her very own network show The Big Time with Whitney Allen weeknights, and The Big Time Saturday Night.


Here's a great example of an on-air stunt which acknowledged a 'national' day, then turned into a fun video, strong social media content, and even media exposure!  Smart affiliates even got LOCAL media attention!

In this video (recorded OFF-AIR), Whitney's castmates take center stage in unique content with country artist Devin Dawson!

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Wednesday, July 4, 2018

Fourth of July BONUS

As the Brandwidth team takes a moment to celebrate America, we invite you to sample these previous episodes from 2018.

If you missed them, you're likely to gain some helpful insights.  If you heard them, they might just give you a 15-minute recharge.

Here are "Four for the Fourth".  Just click the banner to play the episodes.


And this "EXTRA"...a look inside the mind of one of radio's best Voice Over artists and samples of his genius at work:

Possible phone topic for July 5th?

Coming up:

Sunday, June 24, 2018

Episode # 073

Vince Benedetto | President & CEO. Bold Gold Media

Since this episode was released, congrats to BOLD GOLD MEDIA and Vince Benedetto who have now closed on station #13, with more on the way! We'll stay tuned!

Vince Benedetto is the president and CEO of the Bold Gold Media Group, which owns nine full-power stations and six FM Pennsylvania’s Catskill Mountains, Pocono Lake Region, and Wilkes Barre-Scranton. 

Before radio, Vince was appointed to the Air Force Academy and earned his “Jump Wings” for completing Air Force jump school. He did five freefalls and was commissioned as an officer. Realizing the importance of media dominance beyond radio, Vince is noted as a leader in understanding the power, beyond brand-building, of online platforms, help station brands carve out a larger share of digital ad revenue. 

He has also spearheaded the The Bold Gold Broadcast and Media Foundation ─ a not-for-profit, organization with a mission of supporting the education and training of tomorrow’s broadcast and media leaders.

Visit BOLD GOLD MEDIA and see their properties



See how BOLD GOLD MEDIA incorporates video to promote their station brands, help community events, and through the BOLD GOLD MEDIA FOUNDATION, support young media professionals.

Sunday, June 17, 2018

Episode #072

50 Shades of Kay | Elizabeth Kay - WMYX, Milwaukee

WMYX (99.1 the Mix) morning star Elizabeth Kay is living proof that a hometown girl can do well! Growing up as one of four girls in Milwaukee’s Bay View neighborhood, her Dad raised her to love sports. She's a Packer shareholder and tries to make as many Packer games as possible. Her love of sports doesn't end there; she lives an active lifestyle, frequents the gym and enjoys any outdoor activities. After graduating from UW-Milwaukee, and a four-year stint doing mornings in Green Bay radio, Elizabeth returned home to co-host mornings on 99.1 The Mix. Now, whether Milwaukeeans are commuting, shuffling the kids off to school or hitting the snooze button for the 17th time, Elizabeth & Radar are the perfect way to share a smile and get your day off to a great start, and today, Elizabeth shares some of her insights with us.

Quick Links:

BONUS Content

WMYX morning host ELIZABETH KAY demonstrates how to implement VIDEO to advance HER brand, while becoming a leading spokesperson in her market.  Smart. VERY smart!